Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Luísa Cagica Carvalho (Universidade Aberta, Portugal & Universidade de Évora, Portugal) and Pedro Isaías (University of Queensland, Australia)
Release Date: October, 2018|Copyright: © 2019 |Pages: 609
ISBN13: 9781522563075|ISBN10: 1522563075|EISBN13: 9781522563082|DOI: 10.4018/978-1-5225-6307-5

Description

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.

The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Corporate Social Responsibility
  • Digital Commerce
  • Digital Marketing
  • Digital Start-Ups
  • E-Business
  • Economic Policy
  • Female Entrepreneurship
  • Search Engines
  • Social Entrepreneurship
  • Social Networks

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Luisa Carvalho held a PhD in Management in University of Évora – Portugal. Professor of Management on Department of Management and Social Sciences – Open University - Lisbon – Portugal. Guest professor in international universities teaches in courses of master and PhDs programs. Researcher at CEFAGE (Center for Advanced Studies in Management and Economics) University of Evora – Portugal. Author of several publications in national and international journals, books and book chapters.