Handbook of Research on Smart Technology Applications in the Tourism Industry

Handbook of Research on Smart Technology Applications in the Tourism Industry

Evrim Çeltek (Gaziosmanpasa University, Turkey)
Release Date: January, 2020|Copyright: © 2020 |Pages: 569
DOI: 10.4018/978-1-7998-1989-9
ISBN13: 9781799819899|ISBN10: 1799819892|EISBN13: 9781799819905
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Description & Coverage
Description:

In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism.

The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Branding
  • Consumer Behavior
  • Digital Advertising
  • Digital Communication
  • Digital Customer Experience
  • Geofencing
  • Robotics
  • Sensor Networks
  • Tourism Planning
  • Virtual Reality
  • Wearable Technology
Table of Contents
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