Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Diana Bogueva (Curtin University, Australia), Dora Marinova (Curtin University, Australia) and Talia Raphaely (Curtin University, Australia)
Indexed In: SCOPUS
Release Date: March, 2018|Copyright: © 2018 |Pages: 453
ISBN13: 9781522547570|ISBN10: 1522547576|EISBN13: 9781522547587|DOI: 10.4018/978-1-5225-4757-0


As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential.

The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Carnism
  • Consumer Concerns
  • Environmental Sustainability
  • Food Safety
  • Food Waste
  • Healthy Eating
  • Meat Reduction
  • Meat Substitutes
  • Psychology of Meat Consumption

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Professor Dora Marinova Originally from Sofia, Bulgaria, Dora Marinova moved to Perth, Western Australia in 1981. After being Head of School at the Institute for Sustainability and Technology Policy (ISTP) at Murdoch University, she is now Director of the Curtin University Sustainability Policy (CUSP) Institute. Dora has over 400 refereed publications and has supervised 50 PhD students to successful completion. She is a member of the National Health and Medical Research Council’s Panel on Centres of Research Excellence in Population Health. Her research interests cover innovation models, including the evolving global green system of innovation and the emerging area of sustainometrics. Dora is Editorial Board member of the International Journal of Education Economics and Development (published by Inderscience, Switzerland) and Transformations: An Interdisciplinary Journal (published by EBSCO, USA). She is Elected Fellow of the prestigious Modelling and Simulation Society of Australia and New Zealand (MSSANZ) and International Environmental Modelling and Software Society (IEMSS).
Dr Talia Raphaely Originally from Cape Town, South Africa, Talia has 30 years of international experience in behavioural and attitudinal change, communications and diverse media, sustainability awareness and consciousness and collaboration and partnership building for increasing sustainable outcomes. She has worked closely with multicultural and heterogeneous groups in a diverse array of organizational settings, including academia, media, research-based organisations, government bodies, non-government organisations, community-based organisations and industry. Talia currently works as an academic at the Curtin University Sustainability and Policy (CUSP) Institute in Perth, Western Australia and continues to undertake consultancy research work relating to sustainability. She is recognised for her work on flexitarianism (reducing meat consumption to within healthy levels as recommended by national and international guidelines), collaboration, empowerment and sustainability humanistic education.