Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Célia M.Q. Ramos (University of Algarve, Portugal), Cláudia Ribeiro de Almeida (University of Algarve, Portugal) and Paula Odete Fernandes (Polytechnic Institute of Bragança, Portugal)
Release Date: December, 2019|Copyright: © 2020 |Pages: 477
ISBN13: 9781799819479|ISBN10: 1799819477|EISBN13: 9781799819486|DOI: 10.4018/978-1-7998-1947-9

Description

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination.

The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Business Intelligence
  • Business Performance
  • Consumer Behaviors
  • Customer Engagement
  • Data Mining
  • E-Business
  • Global Business
  • Influencers
  • Mobile Marketing
  • Smart Tourism

Table of Contents and List of Contributors

Search this Book:
Reset