Impact of New Media in Tourism

Impact of New Media in Tourism

Maria Gorete Dinis, Luís Bonixe, Sónia Lamy, Zélia Breda
Release Date: February, 2021|Copyright: © 2021 |Pages: 389
DOI: 10.4018/978-1-7998-7095-1
ISBN13: 9781799870951|ISBN10: 1799870952|EISBN13: 9781799870975
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Description & Coverage
Description:

Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers.

Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Destination Branding
  • Destination Management
  • Digital Communication
  • Digital Marketing
  • Digital Tourism
  • Digital Transformation
  • New Media
  • Online Branding
  • Social Media
  • Web Analytics
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Editor/Author Biographies

Maria Gorete Dinis holds a PhD in Tourism, a MSc in Innovation, Planning and Development Policies and a BSc in Tourism Management and Planning from the University of Aveiro (Portugal). She is coordinator and professor of the BSc in Tourism at the School of Education and Social Sciences of the Polytechnic Institute of Portalegre, and member of the Research Unit ‘Governance, Competitiveness and Public Policies’ and of the ‘CITUR Algarve’. She is author and co-author of several national and international papers on tourism. Her present research interests are related to tourist destination marketing and communication, ICT applied to tourism, Big Data in tourism, and media tourism.

Zélia Breda holds a Ph.D. in Tourism, a Master's degree in Chinese Studies (Business and International Relations) and a degree in Tourism Management and Planning from the University of Aveiro, where she is Assistant Professor, at the Department of Economics, Management, Industrial Engineering, and Tourism, holding the position of Director of the Master in Tourism Management and Planning. She is a full member of the Research Unit ‘Governance, Competitiveness and Public Policies’ of the University of Aveiro; a founding member and vice-president of the Observatory of China (www.idtour.pt). She is also a member of the editorial and scientific boards of a few academic national and international journals, as well as a member of the organizing and scientific committees of international tourism conferences. She has authored and co-authored several national and international papers and communications on tourism, and has been taking part in several research projects in the tourism field, both as a member of the team and as a consultant.

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