Improving Marketing Strategies for Private Label Products

Improving Marketing Strategies for Private Label Products

Yusuf Arslan (Sakarya University, Turkey)
Indexed In: SCOPUS
Release Date: September, 2019|Copyright: © 2020 |Pages: 383
DOI: 10.4018/978-1-7998-0257-0
ISBN13: 9781799802570|ISBN10: 1799802574|EISBN13: 9781799802594|ISBN13 Softcover: 9781799802587
Hardcover:
Available
$195.00
TOTAL SAVINGS: $195.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
(Multi-User License)
Available
$175.50
List Price: $195.00
10% Discount:-$19.50
TOTAL SAVINGS: $19.50
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Hardcover +
E-Book:
(Multi-User License)
Available
$235.00
TOTAL SAVINGS: $235.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Softcover:
Available
$150.00
TOTAL SAVINGS: $150.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
OnDemand:
(Individual Chapters)
Available
$37.50
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Description & Coverage
Description:

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty.

Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Branding Strategies
  • Consumer Behavior
  • Digital Marketplace
  • E-Commerce
  • Economics
  • Family Business
  • Food Retailing
  • Intentional Buying
  • National Branding
  • Retail Industry
Indices
Table of Contents
Search this Book:
Reset
Editor Biographies
Yusuf Arslan is currently a Lecturer at Sakarya University, Turkey. He received his PhD degree in Production Management and Marketing from Sakarya University. His current research interests include brand equity, consumer health, consumer self-concept, etc.
Peer Review Process
The peer review process is the driving force behind all IGI Global books and journals. All IGI Global reviewers maintain the highest ethical standards and each manuscript undergoes a rigorous double-blind peer review process, which is backed by our full membership to the Committee on Publication Ethics (COPE). Learn More >
Ethics & Malpractice
IGI Global book and journal editors and authors are provided written guidelines and checklists that must be followed to maintain the high value that IGI Global places on the work it publishes. As a full member of the Committee on Publication Ethics (COPE), all editors, authors and reviewers must adhere to specific ethical and quality standards, which includes IGI Global’s full ethics and malpractice guidelines and editorial policies. These apply to all books, journals, chapters, and articles submitted and accepted for publication. To review our full policies, conflict of interest statement, and post-publication corrections, view IGI Global’s Full Ethics and Malpractice Statement.