Improving Marketing Strategies for Private Label Products

Improving Marketing Strategies for Private Label Products

Yusuf Arslan (Sakarya University, Turkey)
Indexed In: SCOPUS
Release Date: September, 2019|Copyright: © 2020 |Pages: 383
DOI: 10.4018/978-1-7998-0257-0
ISBN13: 9781799802570|ISBN10: 1799802574|EISBN13: 9781799802594|ISBN13 Softcover: 9781799802587
Hardcover:
Available
$215.00
TOTAL SAVINGS: $215.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
Hardcover:
Available
$215.00
TOTAL SAVINGS: $215.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
Available
$215.00
TOTAL SAVINGS: $215.00
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
E-Book:
Available
$215.00
TOTAL SAVINGS: $215.00
Benefits
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Receive a 10% Discount on eBooks
Hardcover +
E-Book:
Available
$260.00
TOTAL SAVINGS: $260.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
Hardcover +
E-Book:
Available
$260.00
TOTAL SAVINGS: $260.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Immediate access after purchase
  • No DRM
  • PDF download
Softcover:
Available
$165.00
TOTAL SAVINGS: $165.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
Softcover:
Available
$165.00
TOTAL SAVINGS: $165.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
OnDemand:
(Individual Chapters)
Available
$29.50
TOTAL SAVINGS: $29.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Description & Coverage
Description:

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty.

Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Branding Strategies
  • Consumer Behavior
  • Digital Marketplace
  • E-Commerce
  • Economics
  • Family Business
  • Food Retailing
  • Intentional Buying
  • National Branding
  • Retail Industry
Table of Contents
Search this Book:
Reset
Editor/Author Biographies
Yusuf Arslan is currently a Lecturer at Sakarya University, Turkey. He received his PhD degree in Production Management and Marketing from Sakarya University. His current research interests include brand equity, consumer health, consumer self-concept, etc.
Abstracting & Indexing
Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.