Improving University Reputation Through Academic Digital Branding

Improving University Reputation Through Academic Digital Branding

Ariana Daniela Del Pino (Escuela Superior Politécnica del Litoral, Ecuador) and Nuria Lloret Romero (Universitat Politècnica de València, Spain)
Release Date: November, 2020|Copyright: © 2021 |Pages: 340
DOI: 10.4018/978-1-7998-4930-8
ISBN13: 9781799849308|ISBN10: 1799849309|EISBN13: 9781799849315|ISBN13 Softcover: 9781799853251
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Description & Coverage
Description:

As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.

Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Academic Branding
  • Digital Geolocation
  • Digital Platforms
  • Digital Visibility
  • E-Branding
  • Feminism
  • Higher Education
  • Inclusive Education
  • Multimedia
  • Social Media
  • University Reputation
Table of Contents
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Editor Biographies
Nuria Lloret Romero, PhD, is a researcher and university professor for Information Services Planning and Evaluation of Quality in Information Services. Current director of the Department of Audiovisual Communication, History of Art and Information Science (DCADHA) in the Polytechnic University of Valencia, she was deputy director of the Instituto Tecnológico del Plástico (AIMPLAS) from 1990 to 1999. She is also director of the CALSI Master’s Programme in the Polytechnic University of Valencia, as well as director of the CALSI Research Group, where she has focused her research on collaborative systems. She is co-founder and CEO of MASmedios SL, and has also worked as an expert for project evaluation within EU’s Programme for Information Society IST. Among other positions held, she is founder member and former president of AVEI (Valencian Association for Information Specialists), former president of FESABID (Spanish Federation of Associations of Information Specialists), former president of IFLA’s Latin American Caucus, member of EBLIDA’s (European Bureau of Information Systems) Executive Committee, member of the National Committee for Certification of Information Professionals and Vice-president of AECTA (Association of Innovative Companies from the Valencian Community).
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