Innovations in the Designing and Marketing of Information Services

Innovations in the Designing and Marketing of Information Services

Noted as an IGI Global Core Reference Title in Library & Information Science for 2019.

John Jeyasekar Jesubright (Forensic Sciences Department, Government of Tamil Nadu, India) and P Saravanan (Lekshmipuram College of Arts and Science, India)
Indexed In: SCOPUS
Release Date: November, 2019|Copyright: © 2020 |Pages: 293
DOI: 10.4018/978-1-7998-1482-5
ISBN13: 9781799814825|ISBN10: 1799814823|EISBN13: 9781799814849|ISBN13 Softcover: 9781799814832
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Description & Coverage
Description:

Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker.

Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Accessibility
  • Assistive Technology
  • Copyright
  • Cost-Benefit Analysis
  • Customer Satisfaction
  • E-Resources
  • Information Literacy
  • Information Retrieval
  • Information Systems
  • IT Security
  • Knowledge Ethics
  • Library Services
  • Plagiarism
  • User Behavior
  • User-Friend
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Editor/Author Biographies

P. Saravanan is presently working as a College Librarian (S.G) at Lekshmipuram College of Arts & Science, Neyyoor-629802, Tamilnadu, India. In addition to Library and Information Science, he also has Master Degrees in Mathematics and Education. Before joining present institution, he has worked as a Lecturer in Mathematics and Hon. Lecturer in Mathematics at the Kerala University Teacher Education Centers. He has qualified UGC-NET examination in both, Library and Information Science and Education. He has published a book titled 'Secret of Success in UGC-NET Examination”. He has more than 25 research articles in national and international journals and has also presented more than 40 papers in conferences. Moreover, he has successfully completed two UGC-Minor Research Projects in Library Science. Under his guidance 7 scholars have completed their PhD in Library and Information Science.

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