Innovations in Digital Branding and Content Marketing

Innovations in Digital Branding and Content Marketing

Subhankar Das (Duy Tan University, Vietnam) and Subhra Rani Mondal (Duy Tan University, Vietnam)
Release Date: September, 2020|Copyright: © 2021 |Pages: 311|DOI: 10.4018/978-1-7998-4420-4
ISBN13: 9781799844204|ISBN10: 179984420X|EISBN13: 9781799844211|ISBN13 Softcover: 9781799852797


In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding.

Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Campaign Planning
  • Consumer-Generated Media
  • Corporate Identity
  • DIY Advertising
  • Dynamic Content Creation
  • Emotional Branding
  • Gamification
  • Graphic Design
  • Permission Marketing
  • Typography

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Dr. Subhra is currently working at Duy Tan University, Vietnam as a Researcher