Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Manuel Alonso Dos Santos (Universidad Católica de la Santísima Concepción, Chile)
Release Date: January, 2019|Copyright: © 2019 |Pages: 325
DOI: 10.4018/978-1-5225-7617-4
ISBN13: 9781522576174|ISBN10: 1522576177|EISBN13: 9781522576181|ISBN13 Softcover: 9781522586203
Hardcover:
Available
$215.00
TOTAL SAVINGS: $215.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
(Multi-User License)
Available
$193.50
List Price: $215.00
10% Discount:-$21.50
TOTAL SAVINGS: $21.50
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Hardcover +
E-Book:
(Multi-User License)
Available
$260.00
TOTAL SAVINGS: $260.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Softcover:
Available
$165.00
TOTAL SAVINGS: $165.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
OnDemand:
(Individual Chapters)
Available
$37.50
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Description & Coverage
Description:

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Athlete Image
  • Atmospheric Influence
  • City Marketing
  • Individual Social Responsibility
  • Marketing Strategies
  • Mobile Marketing
  • Social Media Interactions
  • Sports Marketing
  • Sports Rating System
  • Supporter Engagement
Table of Contents
Search this Book:
Reset
Editor/Author Biographies

Manuel Alonso holds a PhD in Marketing and Consumer Behavior from the University of Jaén, Spain. He holds a degree in Business and a degree in market research and techniques from the University of Granada, Spain. His areas of interest are sports marketing and social marketing.

He currently works at the Universidad Católica de la Santísima Concepción in Chile. There develops academic and research work. Neuromarketing currently develops projects applied to consumer behavior in health.

Manuel is the director of sports marketing magazine has estimated its launch in 2014. Has published articles in international journal on the subject of satisfaction and intention to attend sporting events.

Peer Review Process
The peer review process is the driving force behind all IGI Global books and journals. All IGI Global reviewers maintain the highest ethical standards and each manuscript undergoes a rigorous double-blind peer review process, which is backed by our full membership to the Committee on Publication Ethics (COPE). The full publishing process and peer review are conducted within the IGI Global eEditorial Discovery® online submission system and on average takes 30 days. Learn More
Ethics & Malpractice
IGI Global affirms that ethical publication practices are critical to the successful development of knowledge. Therefore, it is the policy of IGI Global to maintain high ethical standards in all publications. These standards pertain to all books, journals, chapters, and articles accepted for publication. This is in accordance with standard scientific principles and IGI Global’s position as a source of scientific knowledge. Learn More
Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.