Key Challenges and Opportunities in Web Entrepreneurship

Key Challenges and Opportunities in Web Entrepreneurship

Alexandru Capatina (Dunarea de Jos University of Galati, Romania) and Elisa Rancati (University of Milan – Bicocca, Italy & Beta Consulting, Italy)
Release Date: March, 2017|Copyright: © 2017 |Pages: 291
DOI: 10.4018/978-1-5225-2466-3
ISBN13: 9781522524663|ISBN10: 1522524665|EISBN13: 9781522524670
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Description & Coverage
Description:

The development of web technologies has enhanced the availability of online business opportunities for entrepreneurs. By implementing these new technologies, business growth is ensured and the global economy is strengthened.

Key Challenges and Opportunities in Web Entrepreneurship is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in recent trends on entrepreneurial endeavors in the digital age.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Business Model Development
  • Content Marketing Strategies
  • Crowdfunding
  • E-Business
  • Online Business Planning
  • Open Innovation Model
  • Vertical Social Networks
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Editor/Author Biographies
Alexandru Capatina is Professor and Head of the Business Administration Department, “Dunarea de Jos” University of Galati, Romania and Business Coach at Executive Agency of SMEs, European Commission. His research is focused on Customer Relationship Management, Competitive Intelligence and Business Simulations
Elisa Rancati is Assistant Professor in Marketing Management at School of Economics and Statistics, University of Mila – Bicocca. Her most recent research interests focus on the measurement of marketing performance, marketing research within organizations and the analysis of inbound and outbound marketing techniques. She is also a marketing consultant in Beta Consulting.
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