Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities

Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities

Joana Coutinho Sousa (Unlimited-Hashtag, Portugal) and Jorge Gaspar (Unlimited-Hashtag, Portugal)
Release Date: December, 2018|Copyright: © 2019 |Pages: 154
ISBN13: 9781522571551|ISBN10: 1522571558|EISBN13: 9781522571568|DOI: 10.4018/978-1-5225-7155-1

Description

The world is witnessing an increase in innovation both in start-ups and in SMEs, and the implementation of innovation is having a substantial impact on the knowledge of the economy. The ability of human beings to create new knowledge can be defined as a basic skill in a global economy, which involves learning as an essential dynamism of the competition. Following this and considering the need for developing standards and guidelines for innovation, organizations have been working on developing and updating a set of documents to help the innovators and the innovative companies work better.

Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of standardization and guideline creation in business innovation, such as those implemented by the Organisation for Economic Co-operation and Development (OECD). While highlighting topics including business analysis, market research, and intellectual property, this book is ideally designed for market researchers, business professionals, academicians, and students seeking current research on innovative processes and approaches for organizations.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Business Analysis
  • Business Planning
  • Company Innovation
  • Innovation Types
  • Intellectual Property
  • Market Feedback
  • Market Research
  • Marketing Strategy
  • Product Development
  • R&D Activities
  • Technical Benchmarking

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Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Joana de Sousa holds an MSc in Biomedical Engineering with expertise in the areas of biosignal processing, innovation management and marketing strategy. She is a partner in Unlimited-Hashtag.com, a start-up combining technological skills and business expertise to provide support for the innovation process from conception to market. In Unlimited-Hashtag.com, she is responsible for conducting research in biomedical signal processing, features extraction, pattern recognition, continuous patient monitoring and development of new biosignal techniques for research, health and sports. She is an independent expert for the evaluation and review of research and innovation proposals and projects on behalf of the European Commission. She is also Senior Project Manager at NOS Innovation, a Portuguese telecommunications company. She was R&D project coordinator at PLUX–Wireless Biosignals, SA, and Innovation sub-director at Edge Innovation, leading innovative projects and managing innovation in the Health, IT, communications areas.
Jorge Gaspar holds a Degree in Marketing, MSc In Innovation Management with expertise in marketing, business development and innovation. He has more than 15 years of experience in a multinational environment on differentiated markets. Currently, he is Country manager of a multinational company in the health market and partner of a start-up, Unlimited-Hashtag.com. Putting together technological skills with business expertise, Unlimited-Hashtag provides support in innovation process and in technological projects, developing the projects from the idea to go-to-market.