Managing, Marketing, and Maintaining Maritime and Coastal Tourism
Core Reference Title

Managing, Marketing, and Maintaining Maritime and Coastal Tourism

Noted as an IGI Global Core Reference Title in Business & Management for 2019.

Mónica Morais de Brito (CEGOT, Portugal & Instituto Politécnico de Beja, Portugal), Alvaro Dias (Universidade Lusófona de Humanidades e Tecnologias, Portugal & ISCTE, Instituto Universitário de Lisboa, Portugal) and Mafalda Patuleia (Universidade Lusófona de Humanidades e Tecnologias, Portugal)
Release Date: November, 2019|Copyright: © 2020 |Pages: 325
ISBN13: 9781799815228|ISBN10: 1799815226|EISBN13: 9781799815242|DOI: 10.4018/978-1-7998-1522-8


The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area.

Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Blue Economy
  • Branding
  • Coastal Planning
  • Creative Entrepreneurship
  • Destination Marketing
  • Event Management
  • Global Business
  • Risk Management
  • Sea Tourism
  • Sustainability

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Mafalda Patuleia has a PhD in Tourism from the Faculty of Economics of the University of Algarve. Graduated in Tourism at INP and obtained a Master's degree from ISCTE in Communication, Culture and Information Technologies. She is the Head of Tourism Department of the Lusófona Group and Dean of the Higher Institute of New Professions (INP), where she also teaches, among other subjects, Tourism Studies and Sociology of Leisure and Tourism. He is President of the Technical and Scientific Council of INP. He teaches at various national and foreign universities. He writes in several newspapers related to tourism.