Marketing in the Cyber Era: Strategies and Emerging Trends

Marketing in the Cyber Era: Strategies and Emerging Trends

Ali Ghorbani (Payame Noor University, Iran)
Indexed In: SCOPUS
Release Date: December, 2013|Copyright: © 2014 |Pages: 357
ISBN13: 9781466648647|ISBN10: 1466648643|EISBN13: 9781466648654|DOI: 10.4018/978-1-4666-4864-7


The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry.

Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Cross-Cultural Management
  • Development of CRM Scale
  • E-Services
  • Emerging Strategies
  • Personal Blog Marketing
  • Social Networking
  • Tourism and Relationship Marketing
  • Virtual Marketing

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Dr. Ali Ghorbani is an assistant professor of business administration in Payame Noor University (PNU), IRI. He holds PhD, M.Sc and B.Sc degrees in business administration from PNU. Ghorbani has published more than 35 manuscript and presented several papers in international and national journals and conference about e-commerce, e-business, e-banking, e-entrepreneurship, IT application in organizations and marketing strategies. In addition to he has attained the first rank at MCs Examination of Islamic Azad University, he has won third rank award in 6th Scientific Congress of Payame Noor University Students. Now, he is member of editorial board of several international journals. He has contributed in several special issues of journals and books as a member of editorial board.