Marketing Initiatives for Sustainable Educational Development

Marketing Initiatives for Sustainable Educational Development

Purnendu Tripathi (Arab Open University, Saudi Arabia) and Siran Mukerji (Arab Open University, Saudi Arabia)
Release Date: June, 2018|Copyright: © 2018 |Pages: 340
DOI: 10.4018/978-1-5225-5673-2
ISBN13: 9781522556732|ISBN10: 1522556737|EISBN13: 9781522556749
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Description & Coverage
Description:

Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of social media in educational marketing campaigns and through the integration of massive open online courses to reorient learner interactions in higher education environments.

Marketing Initiatives for Sustainable Educational Development contains the latest approaches to maximize self-guided, interdisciplinary learning through the use of strategies such as web-based games to elicit collaborative behavior in student groups. It also explores the important role that technology serves in educating students, especially in the realm of technological skills and competencies. This book is a vital resource for educators, instructional designers, administrators, marketers, and education professionals seeking to enhance student learning and engagement through technology-based learning tools.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Didactics
  • Digital Electronic System
  • Game-Based Learning
  • Innovative Disruption
  • Learning Management Systems
  • Mobile Learning
  • Organizational Leadership
  • Social Dynamics
  • Social Media
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Editor/Author Biographies
Purnendu Tripathi, an International Research Fellow (2009) of Open University Business School (OUBS) at Open University (UK), has a Ph.D in Management. At Arab Open University (AOU) Saudi Arabia, as a faculty member in Business Administration, he was faculty mentor, programme and course coordinator entrusted with the responsibility of training and development of the faculty members teaching in open and distance learning (ODL) environment, besides his own teaching and research in ODL. Currently, he is serving as one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM). He has authored/edited five Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. His current research interests include Higher Education Management, Higher Education Marketing, and Academic Program Life Cycle (APLC). In his parent institution, IGNOU (India), he is Deputy Director, looking after academic management and student support services in open and distance learning.
Siran Mukerji, a Jawahar Lal Nehru scholar for Doctoral studies in Human Resource Development, has Masters in Distance Education and Public Administration. She has been International Research Fellow of Open University Business School (2009), Open University (UK). At Arab Open University Saudi Arabia, she was a faculty member in Business Administration. She is one of the Editors-in-Chief of International Journal of Technology and Educational Marketing and Author/Editor of Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. She has contributed articles in standard national and international journals and presented papers in national and international conferences. Dr. Mukerji is a member of review committees for numerous international conferences and journals. Her research interests include Performance Management and HRM in Open and Distance Learning institutions. As Deputy Director in IGNOU (India), she is responsible for student recruitment and related support services management.
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