Marketing Initiatives for Sustainable Educational Development

Marketing Initiatives for Sustainable Educational Development

Purnendu Tripathi (Arab Open University, Saudi Arabia) and Siran Mukerji (Arab Open University, Saudi Arabia)
Release Date: June, 2018|Copyright: © 2018 |Pages: 340
ISBN13: 9781522556732|ISBN10: 1522556737|EISBN13: 9781522556749|DOI: 10.4018/978-1-5225-5673-2


Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of social media in educational marketing campaigns and through the integration of massive open online courses to reorient learner interactions in higher education environments.

Marketing Initiatives for Sustainable Educational Development contains the latest approaches to maximize self-guided, interdisciplinary learning through the use of strategies such as web-based games to elicit collaborative behavior in student groups. It also explores the important role that technology serves in educating students, especially in the realm of technological skills and competencies. This book is a vital resource for educators, instructional designers, administrators, marketers, and education professionals seeking to enhance student learning and engagement through technology-based learning tools.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Didactics
  • Digital Electronic System
  • Game-Based Learning
  • Innovative Disruption
  • Learning Management Systems
  • Mobile Learning
  • Organizational Leadership
  • Social Dynamics
  • Social Media

Table of Contents and List of Contributors

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