Mobile and Ubiquitous Commerce: Advanced E-Business Methods

Mobile and Ubiquitous Commerce: Advanced E-Business Methods

Milena M. Head (McMaster University, Canada) and Eldon Y. Li (National Chengchi University, Taiwan)
Indexed In: SCOPUS View 1 More Indices
Release Date: May, 2009|Copyright: © 2009 |Pages: 384
ISBN13: 9781605663661|ISBN10: 1605663662|ISBN13 Softcover: 9781616926106|EISBN13: 9781605663678|DOI: 10.4018/978-1-60566-366-1


Mobility and ubiquity are among the most important technological and market trends of the 21st century due to the wide deployment of wireless data communication networks and the explosive growth of mobile users.

Mobile and Ubiquitous Commerce: Advanced E-Business Methods advances the understanding of management methods, information technology, and their joint application in business processes. This Premier Reference Source covers theories and practices of business technologies, enterprise management, Internet marketing, public policies, transportation and logistics, privacy and law, business ethics, and information technologies related to electronic business.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Adoption of mobile government services
  • Authentication for financial services
  • Business models for mobile payment service
  • Emotional content in business communications
  • Framework for mobile payment systems
  • International perspectives for mobile and ubiquitous commerce
  • Mobile business models and applications
  • Mobile Internet adoption
  • Mobile Web 2.0-based business methods
  • Privacy and location-based mobile services
  • Technical considerations for mobile and ubiquitous commerce
  • Ubiquitous communication

Reviews and Testimonials

For companies, mobile and ubiquitous applications provides new opportunities to execute business transactions, interact with trading partners, improve customer service levels, extend brand presence, and enhance collaboration between an increasingly mobile workforce.

– Milena Head, McMaster University, Canada

Table of Contents and List of Contributors

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Mobility and ubiquity are among the most important technological and market trends of the 21st century. The wide deployment of wireless data communication networks and the explosive growth of mobile users have created incredible demand for mobile and ubiquitous commerce applications. For users, these applications can provide unprecedented flexibility and convenience in their professional and personal lives. Mobile devices allow users to work, communicate and transact anywhere/anytime. Ubiquity in mobile services implies that users need not even provide explicit input to communicate their current needs and context.

For companies, mobile and ubiquitous applications provide new opportunities to execute business transactions, interact with trading partners, improve customer service levels, extend brand presence, and enhance collaboration between an increasingly mobile workforce. While existing business models must be re-examined to enable these opportunities, companies also need to understand how to best cope with the burden of being "always on".

This volume of Advances in Electronic Business intends to stimulate discussion and understanding by presenting theoretical and empirical research on mobile and ubiquitous commerce. Research results and future perspectives are presented for the development and sustainable deployment of anywhere/anytime applications and services. This book is organized into five parts: the first provides an overview of mobility and pervasiveness as well as an emerging key issue of privacy; the second part examines various mobile business models and their applications in private and public sectors; the third part centers on technical considerations for various service models and security/authentication concerns; the fourth part explores individual differences and emotive aspects of interacting with mobile devices; finally, the fifth part provides an international perspective by highlighting mobile issues in Spain and India. Overall, this book helps to provide a roadmap for future scholarship and business success in this critical domain.


Section I: Overview

Chapter 1 (For Those About to Tag) provides an overview of Radio-Frequency Identification (RFID) and its impact on creating a pervasive work landscape. Key changes and issues are presented and the author challenges the reader to consider the socio-technical impact of RFID tagging on work practices and the on the nature of mobile work in general.

Chapter 2 (Privacy and Location-Based Mobile Services: Finding a Balance) addresses a central concern with location-based mobile services: privacy. The authors identify and analyze the key privacy issues and present best practices for how to help mitigate some of these growing concerns.

Section II: Mobile Business Models and Applications

Chapter 3 (Business Models for Mobile Payment Service Provision and Enabling) explores business models for mobile payment service provision and mobile payment service enabling. The authors introduce a new mobile payment business model framework, which provides researchers and practitioners an analysis tool for existing and future models.

Chapter 4 (Ubiquitous Communication – Where is the Value Created in the Multi-Play Value Network?) addresses the ubiquitous communication system from both the customer preference and operator strategy perspectives. A framework is outlined that connects customer value preferences to firm resources.

Chapter 5 (Predicting the Adoption of Mobile Government Services) examines mobile government and its potential to transform many traditional governance practices. The authors present and empirically validate the key predictors of mobile government service adoption.

Section III: Technical Considerations for Mobile and Ubiquitous Commerce

Chapter 6 (Towards Mobile Web 2.0-Based Business Methods: Collaborative QoS-information Sharing for Mobile Service Users) presents a novel method for a mobile service provider’s quality of service assurance process. The authors explore various business cases, focusing on, which provides its service based on collaborative-sharing of quality of service information by its users.

Chapter 7 (Strong Authentication for Financial Services: PTDs as a Compromise Between Security and Usability) outlines the flaws of current authentication systems in the banking sector that tend to rely on single-side client authentication. To address these flaws, the authors propose a system that combines and strengthens web and mobile authentication while preserving usability for the end user.

Chapter 8 (Mobile Signature Solutions for Guaranteeing Non-Repudiation in Mobile Business and Mobile Commerce) examines various mobile signature solutions, outlining their security and legal implications. Readers are provided with an understanding of how current and emerging mobile commerce applications can incorporate the use of e-signatures in their processes.

Chapter 9 (UbiSrvInt- A Context-Aware Fault-Tolerant Approach for WP2P Service Provision) outlines the various potential advantages and challenges of wireless peer-to-peer applications. The authors present a novel UbiSrvInt approach that is highly robust to failure and capable of inferring a user’s service needs in ad-hoc wireless environments.

Section IV: Interacting with Mobile Devices

Chapter 10 (Perceptions of Mobile Device Website Design: Culture, Gender and Age Comparisons) explores how users who differ by gender, age and culture perceive the design of a mobile device and their subsequent level of satisfaction with the device. Quantitative and qualitative analysis of a controlled laboratory study revealed some interesting differences among cultural, gender and age groups relevant for mobile interface designers.

Chapter 11 (The Exchange of Emotional Content in Business Communications: A Comparison of PC and Mobile Email Users) outlines an empirical study that compared the exchange of emotional content in personal computers and mobile email in business-related discussions. The authors found that the communication medium influences the exchange of emotional content in text-based communications.

Section V: International Perspective for Mobile and Ubiquitous Commerce

Chapter 12 (Mobile Internet Adoption by Spanish Consumers) examines the key drivers of mobile Internet adoption by Spanish consumers. Through an empirical study, the authors find that Internet use experience, mobile Internet compatibility, credibility and attitude are positive drivers of mobile Internet adoption in Spain.

Chapter 13 (Framework for Mobile Payment Systems in India) introduces concepts, frameworks and potential models for introducing mobile payments in India. The author outlines the needs/concerns of various stakeholders and presents a technological landscape of possibilities for implementing mobile payments.

Section VI: Additional Selected Readings

Four chapters have been carefully selected from recent publications to complement and provide additional support to the original 13 chapters presented in this book. They provide further background on mobile security issues (Chapter 14: Mobile Code and Security Issues), international considerations (Chapter 15: Finland: Internationalization as the Key to Growth and M-Commerce Success), mobile workforce management (Chapter 16: Mobile Workforce Management in a Service-Oriented Enterprise: Capturing Concepts and Requirements in a Multi-Agent Infrastructure) and wireless opportunities in healthcare (Chapter 17: Bringing Secure Wireless Technology to the Bedside: A Case Study of Two Canadian Healthcare Organizations).

Author(s)/Editor(s) Biography

Milena M. Head is the Associate Dean and an associate professor of information systems at the DeGroote School of Business, McMaster University. She received her BMath from the University of Waterloo and her MBA & PhD from McMaster University. Specializing in electronic business (e-business) and human computer interaction (HCI), Dr. Head has published over 65 papers in peer-reviewed academic journals, books and conferences. Her research interests include trust, privacy and adoption in electronic commerce, interface design, mobile commerce, identity theft, cross-cultural issues in electronic commerce and human computer interaction, e-retailing, and web navigation. She has published in journals such as MIS Quarterly, Information & Management, International Journal of Human-Computer Studies, Interacting with Computers, International Journal of Electronic Commerce, and Group Decision and Negotiation, among others.
Eldon Y. Li is the University Chair Professor of the Department of Management Information Systems at the National Chengchi University, Taiwan and an Emeritus Professor of California Polytechnic State University (Cal Poly), San Luis Obispo, California, U.S.A. He is also the Director of NCCU Innovation and Incubation Center and Center for Service Innovation. He was a Professor and the Dean of the College of Informatics, and the Director of the Graduate Institute of Social Informatics at the Yuan Ze University, Taiwan; a member of the Research Grant Review Board for the National Science Council of R.O.C. (2004-2005); a member of University Evaluation Committee for the Ministry of Education in Taiwan (2005); a senior professor of Management Area (1982/1-2007/3) and the Coordinator of MIS Program (1986-1989; 2001-2003) at the Orfalea College of Business, Cal Poly; the Professor and Founding Director of the Graduate Institute of Information Management at the National Chung Cheng University in Chia-Yi, Taiwan (1994-1996); a visiting scholar of The Chinese University of Hong Kong (1999-2000). He holds a bachelor degree in international trade from National Chengchi University in Taiwan and M.S. and Ph.D. degrees in information systems and quantitative sciences from Texas Tech University. Dr. Li has published in journals such as Communications of the ACM, Computers & Education, Information & Management, Information Resources Management Journal, Journal of Computer Information Systems, Journal of Management Information Systems, among others. He is the editor-in-chief of International Journal of Electronic Business and International Journal of Information and Computer Security. His research areas include human factors in information technology (IT), strategic IT planning, electronic business management, service science, software engineering, total quality management, IT management, business integration, and e-entrepreneurship.


Editorial Board

List of Reviewers

  • Norm Archer, McMaster University, Canada
  • Michael Breward, McMaster University, Canada
  • Mahil Carr, Institute for Development and Research in Banking Technology, India
  • Mihail Cocosila, Athabasca University, Canada
  • Constantinos K. Coursaris, Michigan State University, USA
  • Dianne Cyr, Simon Fraser University, Canada
  • Antonio F. Gómez-Skarmeta, University of Murcia, Spain
  • Ken Guo, McMaster University, Canada
  • Khaled Hassanein, McMaster University, Canada
  • Milena Head, McMaster University, Canada
  • Jan Kietzmann, Simon Fraser University, Canada
  • Dimitri Konstantas, University of Geneva, Switzerland
  • Allen S. Lee, Virginia Commonwealth University, USA
  • Mikko Pynnönen, Lappeenranta University of Technology, Finland
  • Carla Ruiz-Mafé, University of Valencia, Spain
  • Antonio Ruiz-Martínez, University of Murcia, Spain
  • Gianluigi Me, University of Rome, Italy
  • Jeff Pittaway, McMaster University, Canada
  • Douglass J. Scott, Waseda University, Japan
  • Adam Vrechopoulos, Athens University of Economics & Business, Greece
  • Katarzyna Wac, Switzerland & Twente University, the Netherlands
  • Dietmar G Wiedemann, University of Augsburg, Germany
  • Jane Williams, Baker & McKenzie, Australia
  • Soe-Tsyr Yuan, National Chengchi University, Taiwan