Mobile and Ubiquitous Commerce: Advanced E-Business Methods

Mobile and Ubiquitous Commerce: Advanced E-Business Methods

Milena M. Head (McMaster University, Canada) and Eldon Y. Li (National Chengchi University, Taiwan)
Indexed In: SCOPUS View 1 More Indices
Release Date: May, 2009|Copyright: © 2009 |Pages: 384
DOI: 10.4018/978-1-60566-366-1
ISBN13: 9781605663661|ISBN10: 1605663662|EISBN13: 9781605663678
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Description & Coverage

Mobility and ubiquity are among the most important technological and market trends of the 21st century due to the wide deployment of wireless data communication networks and the explosive growth of mobile users.

Mobile and Ubiquitous Commerce: Advanced E-Business Methods advances the understanding of management methods, information technology, and their joint application in business processes. This Premier Reference Source covers theories and practices of business technologies, enterprise management, Internet marketing, public policies, transportation and logistics, privacy and law, business ethics, and information technologies related to electronic business.


The many academic areas covered in this publication include, but are not limited to:

  • Adoption of mobile government services
  • Authentication for financial services
  • Business models for mobile payment service
  • Emotional content in business communications
  • Framework for mobile payment systems
  • International perspectives for mobile and ubiquitous commerce
  • Mobile business models and applications
  • Mobile Internet adoption
  • Mobile Web 2.0-based business methods
  • Privacy and location-based mobile services
  • Technical considerations for mobile and ubiquitous commerce
  • Ubiquitous communication
Reviews and Testimonials

For companies, mobile and ubiquitous applications provides new opportunities to execute business transactions, interact with trading partners, improve customer service levels, extend brand presence, and enhance collaboration between an increasingly mobile workforce.

– Milena Head, McMaster University, Canada
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Editor/Author Biographies
Milena M. Head is the Associate Dean and an associate professor of information systems at the DeGroote School of Business, McMaster University. She received her BMath from the University of Waterloo and her MBA & PhD from McMaster University. Specializing in electronic business (e-business) and human computer interaction (HCI), Dr. Head has published over 65 papers in peer-reviewed academic journals, books and conferences. Her research interests include trust, privacy and adoption in electronic commerce, interface design, mobile commerce, identity theft, cross-cultural issues in electronic commerce and human computer interaction, e-retailing, and web navigation. She has published in journals such as MIS Quarterly, Information & Management, International Journal of Human-Computer Studies, Interacting with Computers, International Journal of Electronic Commerce, and Group Decision and Negotiation, among others.
Eldon Y. Li is the University Chair Professor of the Department of Management Information Systems at the National Chengchi University, Taiwan and an Emeritus Professor of California Polytechnic State University (Cal Poly), San Luis Obispo, California, U.S.A. He is also the Director of NCCU Innovation and Incubation Center and Center for Service Innovation. He was a Professor and the Dean of the College of Informatics, and the Director of the Graduate Institute of Social Informatics at the Yuan Ze University, Taiwan; a member of the Research Grant Review Board for the National Science Council of R.O.C. (2004-2005); a member of University Evaluation Committee for the Ministry of Education in Taiwan (2005); a senior professor of Management Area (1982/1-2007/3) and the Coordinator of MIS Program (1986-1989; 2001-2003) at the Orfalea College of Business, Cal Poly; the Professor and Founding Director of the Graduate Institute of Information Management at the National Chung Cheng University in Chia-Yi, Taiwan (1994-1996); a visiting scholar of The Chinese University of Hong Kong (1999-2000). He holds a bachelor degree in international trade from National Chengchi University in Taiwan and M.S. and Ph.D. degrees in information systems and quantitative sciences from Texas Tech University. Dr. Li has published in journals such as Communications of the ACM, Computers & Education, Information & Management, Information Resources Management Journal, Journal of Computer Information Systems, Journal of Management Information Systems, among others. He is the editor-in-chief of International Journal of Electronic Business and International Journal of Information and Computer Security. His research areas include human factors in information technology (IT), strategic IT planning, electronic business management, service science, software engineering, total quality management, IT management, business integration, and e-entrepreneurship.
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Editorial Review Board

List of Reviewers

  • Norm Archer, McMaster University, Canada
  • Michael Breward, McMaster University, Canada
  • Mahil Carr, Institute for Development and Research in Banking Technology, India
  • Mihail Cocosila, Athabasca University, Canada
  • Constantinos K. Coursaris, Michigan State University, USA
  • Dianne Cyr, Simon Fraser University, Canada
  • Antonio F. Gómez-Skarmeta, University of Murcia, Spain
  • Ken Guo, McMaster University, Canada
  • Khaled Hassanein, McMaster University, Canada
  • Milena Head, McMaster University, Canada
  • Jan Kietzmann, Simon Fraser University, Canada
  • Dimitri Konstantas, University of Geneva, Switzerland
  • Allen S. Lee, Virginia Commonwealth University, USA
  • Mikko Pynnönen, Lappeenranta University of Technology, Finland
  • Carla Ruiz-Mafé, University of Valencia, Spain
  • Antonio Ruiz-Martínez, University of Murcia, Spain
  • Gianluigi Me, University of Rome, Italy
  • Jeff Pittaway, McMaster University, Canada
  • Douglass J. Scott, Waseda University, Japan
  • Adam Vrechopoulos, Athens University of Economics & Business, Greece
  • Katarzyna Wac, Switzerland & Twente University, the Netherlands
  • Dietmar G Wiedemann, University of Augsburg, Germany
  • Jane Williams, Baker & McKenzie, Australia
  • Soe-Tsyr Yuan, National Chengchi University, Taiwan