Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities

Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities

Margherita Pagani (Bocconi University, Italy)
Indexed In: SCOPUS
Release Date: January, 2005|Copyright: © 2005 |Pages: 398
ISBN13: 9781591405702|ISBN10: 159140570X|EISBN13: 9781591405450|DOI: 10.4018/978-1-59140-570-2


Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities explores new business opportunities and critical issue related to mobile and wireless systems beyond 3G. This book identifies motivations and barriers to the adoption of 3G mobile multimedia services and provides an end-user perspective on mobile multimedia services that are likely to emerge with the roll out of Third Generation Mobile Services (3G). Mobile and Wireless Systems beyond 3G: Managing New Business Opportunities presents a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, security issues and factors driving demand adoption (consumer and business). This book provides researchers and practitioners with a source of knowledge related to this emerging area of business, while also facilitating managers and business leaders' understanding of the industrial evolutionary processes.

Reviews and Testimonials

The holistic coverage within the book includes all aspects expected to be explained and developed within a recent text on mobile wireless systems. This book should be compulsory reading for all students of free market enterprise.

– Professor Raymond A. Hackney, Manchester Metropolitan University, UK

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Margherita Pagani is Assistant Professor of Management at Bocconi University (Milan) and Head Researcher for New Media&Tv-lab at the I-LAB Centre for Research on the Digital Economy. She is Associate Senior Editor for the Journal of Information Science and Technology (JIST). She was Visiting Professor at Redlands University (California) and Visiting Scholar at Sloan-MIT (Massachusetts Institute of Technology) where she collaborates within the working group “Value Chain Dynamics” (Communications Future Program). She is member of the Editorial Advisory Board of International Journal of Cases on Electronic Commerce (IJCEC), Industrial Marketing Management, European Journal of Operational Research, International Journal of Technology Management and Tourism Management. She is the author of the books La Tv nell’era digitale (EGEA, 2000), Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence (IRM Press – USA, 2003 and Communication Books – Korea, 2006), Wireless technologies in a 3G-4G mobile environment: exploring new business paradigms (EGEA – 2006). She has edited the book Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities (IRM Press 2005) and Encyclopedia of Multimedia Technology and Networking (Idea Group Reference 2005). She has published articles focused on mobile adoption models and interactive digital television in Information&Management (Elesevier), Journal of Interactive Marketing (Wiley) and The International Journal on Media Management.