Modern Perspectives on Virtual Communications and Social Networking

Modern Perspectives on Virtual Communications and Social Networking

Part of the Research Essentials Collection

Noted as an IGI Global Core Reference Title in Media & Communications for 2019.

Jyotsana Thakur (Amity University, India)
Release Date: October, 2018|Copyright: © 2019 |Pages: 273
DOI: 10.4018/978-1-5225-5715-9
ISBN13: 9781522557159|ISBN10: 1522557156|EISBN13: 9781522557166|ISBN13 Softcover: 9781522587323
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Description & Coverage
Description:

With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms.

Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Behavior
  • Data Analysis
  • Digital Storytelling
  • E-Pedagogy
  • E-Services
  • Marketing Strategies
  • Online Social Capital
  • Requirements Modeling
  • Social Media
  • User Accounts
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