Multi-Criteria Decision-Making Models for Website Evaluation

Multi-Criteria Decision-Making Models for Website Evaluation

Kemal Vatansever (Alanya Alaaddin Keykubat University, Turkey) and Yakup Akgül (Alanya Alaaddin Keykubat University, Turkey)
Projected Release Date: May, 2019|Copyright: © 2019 |Pages: 200
ISBN13: 9781522582380|ISBN10: 152258238X|EISBN13: 9781522582397|DOI: 10.4018/978-1-5225-8238-0

Description

With almost every business application process being linked with a web portal, the website has become an integral part of any organization. Satisfying the end user’s needs is one of the key principles of designing an effective website. Because there are different users for any given website, there are different criteria that users want. Thus, evaluating a website is a multi-criteria decision-making problem in which the decision maker’s opinion should be considered for ranking the website.

Multi-Criteria Decision-Making Models for Website Evaluation is a critical scholarly resource that covers the strategies needed to evaluate the navigability and efficacy of websites as promotional platforms for their companies. Featuring a wide range of topics including linguistic modelling, e-services, and site quality, this book is ideal for managers, executives, website designers, graphic artists, specialists, consultants, educationalists, researchers, and students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Analytic Hierarchy Process (AHP)
  • Analytic Network Process (ANP)
  • Data Envelopment Analysis (DEA)
  • E-Services
  • Fuzzy Set Theory
  • Linguistic Modelling
  • Mathematical Programming
  • Site Quality
  • Web Performance
  • Web Usability

Table of Contents and List of Contributors

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