Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence

Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence

Margherita Pagani (Bocconi University, Italy)
Release Date: January, 2000|Copyright: © 2003 |Pages: 258
DOI: 10.4018/978-1-931777-38-4
ISBN13: 9781931777384|ISBN10: 1931777381|EISBN13: 9781931777544
Out of print.
Description & Coverage

Digital television is based on the transmission of a numerical or digitized signal that is transformed through algorithms into a signal that removes all redundancies of space and time. The signal is broadcast through compelling delivery systems (cable, satellite, terrestrial, optical fibers). The user's reception of the digital signal is made possible through a digital adapter (set top box or decoder) which is connected to the normal television or integrated with the digital television in the latest versions. Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence attempts to address the issues that managers in the multimedia industry have been confronted with while developing and implementing this innovative technology.

Reviews & Statements

"Pagani delivers a thoroughly investigated analysis of a 'hot' emerging market segment, its origin, and its profile. Every possible angle is examined, all relevant questions are covered, every subject area is structured. To complete comprehensiveness, the book closes with an outstanding glossary, explaining every expert-term ever used."

– Malte Clavin, The International Journal on Media Management (linked to, Volume 5, No. IV, Winter 2003

I think that this book is the first work which offers an accurate analysis of interactivity, and all opportunities created by digital convergence which can be exploited. This book has a dual utility: I think it is the first book which measures the potential for IT convergence (chapter 2) and that describes various digital services which can be broadcast through different systems. It identifies unsolved problems (chapter 3), trying to estimate the economic implications of digital technologies (chapter 4) and giving a definition and a whole analysis of digital interactive television and its positioning along the multimedia value chain. This work interests not only an academic audience but also middle management and executives of media companies which want to understand their new business opportunities (chapter 6) and particularly the repositioning of content provider, the new role of network provider and the "dictatorship" risk of service provider.

– Bruno Maria Somalvico, Assistant to the CEO Rai RadioTelevisione Italiana

This Book provides an essential insight to the opportunities created by the digital convergence. Ease of explanations for non-technical readers and completeness of the treated subject make it a must reading for anyone wishing to make the most of these opportunities.

– Danilo Schipani, Valdani Vicari & Associati, Italy

The book is an invaluable resource for any student of 'digital divergence' and presents accurate, clear and highly significant strategy solutions.

– Raymond Hackney, Manchester Metropolitan University Business School, UK

Professor Pagani offers the researcher and practitioner an interesting book where topics like convergence, digital economy and the development of ICT (Information Communication Technology) show critical elements to keep in mind in order to understand digital interaction and a complex and changing business in the digital environment.

– Jeimy J. Cano, Ph.D, Newport University, Columbia

The book treats the process of convergence among digital platforms and among contents through an analysis equilibrated and carefully considered, as, on one side it refers to all the literature that treated the same topic but discontinuously and partially, on the other side, it bases over strong quantitative surveys and detailed field research.

Table of Contents
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Editor/Author Biographies
Margherita Pagani is Assistant Professor of Management at Bocconi University (Milan) and Head Researcher for New Media&Tv-lab at the I-LAB Centre for Research on the Digital Economy. She is Associate Senior Editor for the Journal of Information Science and Technology (JIST). She was Visiting Professor at Redlands University (California) and Visiting Scholar at Sloan-MIT (Massachusetts Institute of Technology) where she collaborates within the working group “Value Chain Dynamics” (Communications Future Program). She is member of the Editorial Advisory Board of International Journal of Cases on Electronic Commerce (IJCEC), Industrial Marketing Management, European Journal of Operational Research, International Journal of Technology Management and Tourism Management. She is the author of the books La Tv nell’era digitale (EGEA, 2000), Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence (IRM Press – USA, 2003 and Communication Books – Korea, 2006), Wireless technologies in a 3G-4G mobile environment: exploring new business paradigms (EGEA – 2006). She has edited the book Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities (IRM Press 2005) and Encyclopedia of Multimedia Technology and Networking (Idea Group Reference 2005). She has published articles focused on mobile adoption models and interactive digital television in Information&Management (Elesevier), Journal of Interactive Marketing (Wiley) and The International Journal on Media Management.
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