Navigating Strategic Partnerships for Sustainable Startup Growth

Navigating Strategic Partnerships for Sustainable Startup Growth

Varun Gupta (Multidisciplinary Research Centre for Innovations in SMEs, Gisma University of Applied Sciences, Germany & Department of Economics and Business Administration, University of Alcala, Madrid, Spain) and Chetna Gupta (School of Computer Science Engineering and Technology, Bennett University, India)
Release Date: March, 2025|Copyright: © 2025 |Pages: 518
DOI: 10.4018/979-8-3693-4066-0
ISBN13: 9798369340660|ISBN13 Softcover: 9798369351802|EISBN13: 9798369340677
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Description & Coverage
Description:

For startups, forming alliances with established organizations, investors, or other startups can provide access to resources, expertise, and networks that accelerate growth while mitigating risks. These partnerships can help startups scale efficiently, innovate faster, and navigate challenges like funding shortages, market entry, and customer acquisition. Fostering mutually beneficial relationships requires careful planning, clear communication, and a shared vision for sustainability. As startups aim for long-term impact alongside profitability, strategic partnerships are key to creating resilient, sustainable businesses that can thrive in today’s markets.

Navigating Strategic Partnerships for Sustainable Startup Growth delves into the critical role of the innovation ecosystem in supporting startups as they navigate the complexities of sustainable growth. It explores strategies for building strategic partnerships with diverse actors such as foreign embassies, libraries, and incubator systems. This book covers topics such as data science, business startups, and digital technology, and is a useful resource for business owners, entrepreneurs, academicians, data scientists, and researchers.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence
  • Business Resilience
  • Business Startups
  • Data Science
  • Digital Technology
  • Marketing and Distribution
  • Public-Private Partnerships
  • Small and Medium Enterprises (SMEs)
  • Social Media
  • Strategic Partnerships
  • Sustainability
  • Tax Policy
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Editor/Author Biographies
Varun Gupta received his Doctorate (cum laude) in Organizational Engineering, Doctorate (International/European Doctorate, Cum Lade) in Economics and Business Management, as well as a Doctorate in Computer Science and Engineering. He also earned his MBA (General), Máster en Dirección Internacional de Empresas, Master of Technology (By Research) in Computer Science & Engineering, and Bachelor of Technology (Hons.) in Computer Science & Engineering. He is a Professor of Digital Innovation and Director of the Multidisciplinary Research Centre for Innovations in SMEs (MrciS) at Gisma University of Applied Sciences, Potsdam, Germany. He is also a researcher at Universidad de Alcalá (Spain). Previously, he was associated with University College London (UCL), London (UK), University of Toronto (Canada), Leicester University (United Kingdom), Software Engineering Research Group (SERG), Lund University (Sweden), Sapienza Università di Roma (Italy), Free University of Bozen-Bolzano (Italy), University of South-Eastern Norway (Norway), Poznań University of Technology (Poland), Uniwersytet Szczeciński (Poland). Prof. Gupta is an Associate Editor of IEEE Access (an SCIE-indexed publication of IEEE), PeerJ Computer Science (an SCIE-indexed publication of PeerJ), and the International Journal of Computer Aided Engineering & Technology (a Scopus-indexed publication of Inderscience Publishers). He is a former editorial team member of the British Journal of Educational Technology (BJET) (an SCIE-indexed publication of Wiley), PLOS One (an SCIE-indexed publication of PLOS), and the Journal of Cases on Information Technology (ESCI and Scopus-indexed publication of IGI Global). Prof. Gupta has worked on multiple projects supported by various agencies such as the European Union and the Spanish National Programme. His areas of interest include evidence-based software engineering, innovation management, digital transformations and innovation, technology adoption in SMEs, entrepreneurship, and international business management.

Chetna Gupta is a Professor in the School of Computer Science Engineering and Technology at Bennett University, Greater Noida, India. With over 20 years of experience in academia and research, her expertise spans Software Engineering, Search-Based Software Engineering, Project Management, Innovation Management, and AI/ML applications. She holds a B.Tech, M.Tech, and Ph.D. in Computer Science & Engineering. She is serving as an Associate Editor for the International Journal of Computer Aided Engineering and Technology (Inderscience) and the Journal of Cases on Information Technology (IGI Global, USA). Additionally, she has edited books for IGI Global and Taylor & Francis (CRC Press) and contributed as a Guest Editor for special issues in leading international journals. She actively participates in research initiatives, conference technical program committees, and journal peer reviews for IEEE, Springer, and Elsevier. Her primary research interests include intelligent bug triaging, software process optimization, AI-driven software engineering, and technology-driven innovation management. She has published extensively in top-tier journals and conferences and has mentored several Ph.D., M.Tech., and B.Tech students.

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