Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities

Joana Coutinho de Sousa (Unlimited-Hashtag, Portugal)
Projected Release Date: December, 2017|Copyright: © 2018 |Pages: 135
ISBN13: 9781522548348|ISBN10: 1522548343|EISBN13: 9781522548355|DOI: 10.4018/978-1-5225-4834-8

Description

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services.

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Big Data Management
  • Biometrics
  • Branding, Products, and Services Marketing Industries
  • Cloud Services
  • Healthcare and Accessibility Industry
  • Military and Security Systems Manufacturers
  • Multimedia Technology
  • Neuromarketing Technology Manufacturers
  • Neuroscience

Table of Contents and List of Contributors

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