New Media and Visual Communication in Social Networks

New Media and Visual Communication in Social Networks

Serpil Kır (Hatay Mustafa Kemal University, Turkey)
Release Date: August, 2019|Copyright: © 2020 |Pages: 345
DOI: 10.4018/978-1-7998-1041-4
ISBN13: 9781799810414|ISBN10: 1799810410|EISBN13: 9781799810452|ISBN13 Softcover: 9781799810476
Hardcover:
Available
$193.50
List Price: $215.00
10% Discount:-$21.50
TOTAL SAVINGS: $21.50
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
(Multi-User License)
Available
$193.50
List Price: $215.00
10% Discount:-$21.50
TOTAL SAVINGS: $21.50
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Hardcover +
E-Book:
(Multi-User License)
Available
$234.00
List Price: $260.00
10% Discount:-$26.00
TOTAL SAVINGS: $26.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Softcover:
Available
$165.00
TOTAL SAVINGS: $165.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
OnDemand:
(Individual Chapters)
Available
$33.75
List Price: $37.50
10% Discount:-$3.75
TOTAL SAVINGS: $3.75
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Description & Coverage
Description:

Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique.

New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Communication
  • Consumer Behavior
  • Corporate Identity
  • Digital Pollution
  • Journalism
  • Marketing Strategies
  • New Media
  • Social Networks
  • User Privacy
  • Visual Communication
  • Visual Identity
Table of Contents
Search this Book:
Reset
Editor/Author Biographies

Serpil Kır was born in Alaşehir, Manisa, Turkey. She completed her primary, secondary, and high school education in Alaşehir. She started her college education at Selçuk University Faculty of Communication Department of Public Relations and Publicity and graduated in 2011. In 2014, she completed her master's degree in Public Relations and Publicity in Selcuk University Institute of Social Sciences with her thesis titled, “Test Drives in the Context of Experiential Marketing”. In 2018, she completed her doctorate degree in Public Relations and Publicity in Selcuk University Institute of Social Sciences with her thesis titled “Investigation of Factors Affecting Online Shopping Tendency in the Context of Sensory Activation Technology Acceptance Model”. She works as assistant professor in Hatay Mustafa Kemal University.

Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.