Opportunities and Challenges of Business 5.0 in Emerging Markets

Opportunities and Challenges of Business 5.0 in Emerging Markets

Release Date: March, 2023|Copyright: © 2023 |Pages: 357
DOI: 10.4018/978-1-6684-6403-8
ISBN13: 9781668464038|ISBN10: 1668464039|EISBN13: 9781668464052
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Description & Coverage
Description:

It seems that when businesses were finally understanding, implementing, and getting used to industry 4.0, the term 5.0 came about. Industry 5.0 takes human touch, innovation, and efficiency a step further in creating a turnaround strategy for corporate governance. This transformation has brought many questions to the minds of stakeholders such as when and why this happened. In order to explore the answers to these questions, further study is required to understand the prospects and challenges.

Opportunities and Challenges of Business 5.0 in Emerging Markets discusses the present state and future outlooks of Business 5.0 and aims to achieve comprehensive insights on the implications of Business 5.0 in the emerging markets. The book also provides insights to marketers, entrepreneurs, and practitioners to unravel the opportunities and mitigate the challenges in the competitive world. Covering key topics such as big data, e-commerce, and value creation, this reference work is ideal for policymakers, business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence
  • Augmented Business
  • Big Data
  • Digital Disparities
  • E-Commerce
  • Human-Tech Symbiosis
  • Information Systems
  • Marketing
  • Phygital Retail
  • Technology Adoption
  • Value Creation
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Editor/Author Biographies
Sumesh S. Dadwal has 20-years of experience in teaching, academic research, eLearning, and educational quality management. Currently, he is working as Lecturer with Northumbria London campus, UK. He is also visiting a lecturer at ICON College, University of West London and University of Plymouth (London), UK. As a Programme leader of MSc Mass communication, Sumesh, leads a team of experts in teaching and research. He has also been associated with QAA, UK; as a reviewer for educational quality oversight of higher education in the UK. He has successful experience in programme development and the UK HEI quality assurance, using benchmarks from HEI, QAA, HEA, and industrial practices Sumesh is an active researcher and is also involved in PhD supervision. His core areas include International strategic marketing, consumer behaviour & misbehaviour, product launches, prosumers & experience economy, service encounters & sensational experiences, Innovation & technology in marketing, and leadership & organisational change. He has undertaken analysis of brands, markets and consumer behaviours using various qualitative and quantitative techniques. He has written various research papers, book chapters and lead research at various levels. He has successfully undertaken projects that required, data mining, editing and detailed statistical analysis using qualitative and quantitative research methods using software: N-Vivo, Excel, SPSS. He is also external examiner for PG programmes with EduQual UK, and external examiner for PhD (International Expert) with Punjab Technical University, India. He is also a member of advisory and editorial board of academics at Acme Intellects IJRM, India. Sumesh is also a reviewer at Journal of Enterprise Information Management, UK. In addition, Sumesh has hands on industrial experience in constructions and agricultural supply chain. He is also freelance consultant (business analysis) for emerging markets.

Pawan Kumar is working as a Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 15 years of experience in business academic research .His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, marketing research, etc. He is an avid researcher. He is active in Ph.D research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute.(d8934ee3-9004-4798-b0b7-27d0465e1341)

Dr. Rajesh Verma is Sr. Dean & Professor of Strategy at Mittal School of Business, LPU, Punjab. His research & teaching interests entails areas like Business Models, Market Orientation & Political Marketing. He is recipient of Junior Research Fellowship from University Grant Commission of India and other research grants from bodies like UK-India Education and Research Initiative (UKIERI); European Commission; and Department of Science & Technology (DST), Government of India. He is a Wiley Certified Design Thinking Practitioner and has conducted several training programmes on design thinking, selling skills, changing business models, brand building and customer orientation etc. for corporates like India Oil, Radington etc.(9a0c97da-08e2-4e13-b571-18e6d0a411f4)

Gursimranjit Singh is working as an Assistant Professor in the Department of Humanities and Management, Dr. B.R. Ambedkar National Institute of Technology Jalandhar, Punjab, India. He received his Doctoral in Management from the I.K. Gujral Punjab Technical University, Kapurthala, Jalandhar, India. He has published several research articles in international journals of repute. He has also published several book chapters published with IGI Global and Taylor and Francis. Further, he has presented research papers in various international conferences.(1343d6b5-89fb-4f8f-9996-b8adf4b4c022)

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