Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality

Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality

Nuno Gustavo (Estoril Higher Institute for Tourism and Hotel Studies, Portugal), João Pronto (Estoril Higher Institute for Tourism and Hotel Studies, Portugal), Luísa Carvalho (Polytechnic Institute of Setúbal, Portugal & and CEFAGE, University of Évora, Portugal) and Miguel Belo (Lisbon University, Portugal & Portuguese National Funding Agency for Science, Research and Technology, Portugal)
Release Date: February, 2022|Copyright: © 2022 |Pages: 379
DOI: 10.4018/978-1-7998-8306-7
ISBN13: 9781799883067|ISBN10: 179988306X|EISBN13: 9781799883081|ISBN13 Softcover: 9781799883074
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Description & Coverage
Description:

As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies.

Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence
  • Big Data
  • Consumer Behavior
  • Customer Relationship Management
  • Digital Marketing Strategies
  • Information and Communication Technologies
  • Internet of Things (IoT)
  • Predictive Analytics
  • Smart Technologies
  • Smart Tourism Destinations
  • Smart Tourism Experiences Management
  • Travel Experience Management
  • Value (Co)-Creation
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