Sabyasachi Dasgupta holds double Masters - MBA in Marketing and Human Resource and Masters in Higher Education Andragogy. Currently, Dr. Dasgupta is an Assistant Professor of O. P. Jindal Global University and teaching in the areas of marketing and management. Dr. Dasgupta is the first Doctorate Fellow from Mudra Institute of Communication (MICA), Ahmadabad and has taught subjects like branding, marketing, advertising, research, consumer behaviour, communication and culture, media ethics and corporate social responsibility. He has handled brands like Big Bazaar, Pantaloons, Airtel and Tata Indicom. He was an Assistant Professor at Symbiosis Institute of Media and Communication (SIMC), Symbiosis International (Deemed University), Pune. He was Head of the Department for Brand Communication. He has also taught in Florida State University and worked as research scholar with foreign professors.
Priya Grover is an Associate Professor at Symbiosis Institute of Media & Communication, Symbiosis International (Deemed University) and teaches in the areas of Marketing, Consumer Behavior and Brand Management. She has done PhD from Hemwati Nandan Bahuguna Garhwal University, Srinagar. With an enriched experience of 15 years, she has written papers that have been published in journals of international repute. She is an avid reader, a passionate researcher and case writer. Her cases have been published in reputed international journals for case writing.