Malika Haoucha, PhD in Applied Linguistics and English Language Teacher Education from Warwick University, England, 2005; MA in ELT, Warwick University, England, 1995, is an associate professor at the Faculty of Law, Economics and Social Sciences, Hassan II University of Casablanca, Morocco. She teaches general English, English for Specific Purposes and coordinates a bachelor course in International Trade. Before joining the faculty, she had been a lecturer at Alakhawayn University in Ifrane; worked as a part-time English language teacher at the Centre for English Language Teacher Education (CELTE) at Warwick University, England. She also ran her private company and provided personal development coaching and English Language Courses to Dell Corporation employees in Casablanca. The courses taught included both general English and English for Specific Purposes, Intercultural Management. Her research areas of interest include, but are not limited to, academic writing, Higher education branding, innovation, and the use of ICTs in the Moroccan tertiary education. Malika Haoucha has a substantial number of publications in high indexed journals, such as Scopus and Web of Science, contributed book chapters and has been an active member in the editorial advisory committees of many renowned journals.