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Principles and Applications of Business Intelligence Research

Principles and Applications of Business Intelligence Research

Richard T. Herschel (Saint Joseph’s University, USA)
Release Date: December, 2012|Copyright: © 2013 |Pages: 379
DOI: 10.4018/978-1-4666-2650-8
ISBN13: 9781466626508|ISBN10: 146662650X|EISBN13: 9781466626812
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Description & Coverage
Description:

Utilizing technologies, processes, and applications to analyze internal and structured data, business intelligence is a key aspect in the ability of an organization to gather knowledge and develop new opportunities for growth.

Principles and Applications of Business Intelligence Research provides the latest ideas and research on the practices and management of business intelligence. Including original research, case studies, and analysis, this comprehensive collection aims to advance the understanding and implementation of business intelligence.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Business Intelligence
  • Business intelligence and CRM
  • Business intelligence and market basket analysis
  • Business intelligence education
  • Competitive Intelligence
  • Data Warehousing
  • Intelligent Analytics
  • Knowledge Management
  • Performance Management
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Editor/Author Biographies
Richard Herschel is Chair of the Department of Decision & System Sciences at Saint Joseph’s University in Philadelphia. Before becoming an educator, he worked at Maryland National Bank, Schering-Plough Corporation, Johnson & Johnson, and Columbia Pictures as a systems analyst. He received his BA in journalism from Ohio Wesleyan University, his Master’s in Administrative Sciences from Johns Hopkins University, and his Ph.D. from Indiana University in Management Information Systems. He holds the Certified Systems Professional designation. Dr. Herschel has written extensively about business intelligence, and he is the Editor of the International Journal of Business Intelligence Research.
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