Product Innovation through Knowledge Management and Social Media Strategies

Product Innovation through Knowledge Management and Social Media Strategies

Alok Kumar Goel (CSIR Human Resource Development Centre, India) and Puja Singhal (Amity University, India)
Release Date: November, 2015|Copyright: © 2016 |Pages: 421|DOI: 10.4018/978-1-4666-9607-5
ISBN13: 9781466696075|ISBN10: 1466696079|EISBN13: 9781466696082
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Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace.

Product Innovation through Knowledge Management and Social Media Strategies is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations. Highlighting pertinent theories and techniques for improving communication and ensuring successful product development, this book is ideally designed for corporate managers, organizational leaders, researchers, and professionals interested in the value of knowledge sharing and social media tools in modern organizations.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Community Building
  • Cultural Considerations
  • Enterprise Social Networks
  • Knowledge Economy
  • Knowledge Transfer
  • Reverse Logistics
  • Shared Workplaces
  • Small and Medium Enterprises
  • Smart R&D Organizations

Reviews and Testimonials

The topics presented in this collection address important issues in organizational learning, innovation, and knowledge management—particularly regarding the interactions among factors including social networks, social media, work environments, organizational processes, and innovation.

– Mark C. Harris, Ph.D., Division Chief, Knowledge Management & Mission Applications, U.S. Air Force (AFOTEC), New Mexico USA

This book will act as a practical guide to the companies and academics involved in the area of innovation, knowledge management, social media and new product development. It intends to present different types of innovations, situations in which they may be useful, the role of KM, and different social media tools and technologies to support it. The book is meant to serve business practitioners, academicians and management students.

– Dr. Daisy Selematsela, Executive Director, Knowledge Management Corporate, South Africa

In the present knowledge economy, knowledge is converted through social media, contributors argue here, and social media strategies play a vital role in creating new knowledge and establishing the knowledge networks that are an important stage for product innovation. They explore such topics as cultural barriers to organizational social media adoption, graph mining and its application in studying community-based graph under the preview of social networks, mapping the enterprise social network spectrum in knowledge management and product innovation, orientism management as a new framework to manage decision and hyper-dynamic knowledge processes in a multi-user network, and creating product innovation strategies through knowledge management in global business.

– ProtoView Reviews

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Alok Kumar Goel is working at CSIR-Human Resource Development Centre, Ghaziabad, India and Visiting Scholar at Hasselt University Belgium, Europe. He pursued PhD in the area of Knowledge Management from Indian Institute of Technology Roorkee, India. Dr. Goel holds a Bachelor’s degree in Mechanical Engineering, a Bachelor’s degree in Law and a Master’s degree in Management. Dr. Goel is recipient of 2013 Emerald/EFMD Outstanding Doctoral Research Award in the Knowledge Management category. His research interests include human resource management, talent management, innovation and knowledge management. Dr. Goel has published numerous articles and book chapters on knowledge management, talent management and innovation management. Outlets for his research work include among others Emeralds' Management Decision, Strategic HR Review, Human Resource Management International Digest, Emerald Emerging Markets Case Studies, Inderscience International Journal of Indian Culture and Business Management and Sage South Asian Journal of Business and Management Cases, etc.
Puja Singhal is presently associated with Amity University, Noida, India as Ph.D Coordinator of Amity College of Commerce and Finance. She is Gold medalist in Economics and worked in the projects of V.V.Giri National Labour Institute, India .She also holds Higher Diploma in Software Engineering. She is a Research Guide, with several years of academic and research experience. She has authored various books, and has to her credit various research papers in national and International journals. She is also involved in PAN – African E-learning Project. She also received the best paper award in International Conference held at India Habitat Center, New Delhi, India. She presented her paper at European Conference on Learning Innovation and Quality held at Belgium .She has visited various European countries like Belgium, Holland, Switzerland for her research work. Her present research fields are Social Media, E-learning, and Innovation in education. She is an active member of All India Management Association, Planetary Scientific Research Centre.