Projective Processes and Neuroscience in Art and Design

Projective Processes and Neuroscience in Art and Design

Rachel Zuanon (Anhembi Morumbi University, Brazil)
Indexed In: SCOPUS
Release Date: July, 2016|Copyright: © 2017 |Pages: 290
ISBN13: 9781522505105|ISBN10: 1522505105|EISBN13: 9781522505112|DOI: 10.4018/978-1-5225-0510-5


Recent advances in neuroscience suggest that the human brain is particularly well-suited to design things: concepts, tools, languages and places. Current research even indicates that the human brain may indeed have evolved to be creative, to imagine new ideas, to put them into practice, and to critically analyze their results.

Projective Processes and Neuroscience in Art and Design provides a forum for discussion relating to the intersection of projective processes and cognitive neuroscience. This innovative publication offers a neuroscientific perspective on the roles and responsibilities of designers, artists, and architects, with relation to the products they design. Expanding on current research in the areas of sensor-perception, cognition, creativity, and behavioral processes, this publication is designed for use by researchers, professionals, and graduate-level students working and studying the fields of design, art, architecture, neuroscience, and computer science.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Art and Design
  • Artificial Intelligence
  • Cognitive Processes
  • Creativity
  • Emotion
  • Film Studies
  • Neuroaesthetics

Reviews and Testimonials

This work unites international contributors in knowledge management, computer modeling, biomedical engineering, integrative neuroscience, multimedia, and theory of mind and technology. They highlight the latest advances at the intersection of philosophy, psychology, and neuroscience. Overview papers survey new insights into the aesthetic experience of visual art and the neuroscience of perception, behavior, and creativity. Further chapters are grouped in sections on the multidimensional brain, aesthetic experience and emotion in art and design, and artificial and natural perspectives of learning and memory in design and iCinema. Some specific topics explored include neuroesthetics and cognitive neuroscience of art, design of fashion modeling projects for the visually handicapped, and cognitive processes in the reception of interactive short film scripts. The book will interest those in art, design, and education as well as those in STEM. B&w photos and illustrations are included.

– ProtoView Reviews

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Rachel Zuanon is the coordinator of the PhD and Master’s Design Program of the School of Art, Architecture, Design and Fashion at the University Anhembi Morumbi, Brazil. Researcher and professor in the same Design Program, she is also a designer and media artist. CEO of Zuannon Innovation by Design, a company dedicated to develop projects and interactive solutions to interactive digital and physical environments. Head of CNPq research group of design, creation, language and technology and Brazil leader in the research project "Tremors Time Interactive Convergent Project", focused on the development of innovative wearable interfaces for games held in international cooperation with OCAD University (Toronto), Xenophile Media (Toronto) and Zuannon Innovation by Design (Brazil) and supported by ISTP | FAPESP. Author of several scientific works, she had presented her research in EUA, Canada, China, Japan, Singapore, Taiwan, Germany, Greece, Portugal, Turkey, UK, Vienna, and many other places around the world. She is also an Ad-hoc Assessor for the most important Brazilian Agencies for scientific research support, as FAPESP and CAPES. She is dedicated to research in design of bio-wearable computers since 1998. In 2010, in PhD and Master’s Design Program, she founded and since then she coordinates the Sense Design Lab – a laboratory dedicated to support researches focused on Design and Neuroscience relationship. She was granted the privilege of displaying the “Neurobodygame - Co-evolving affective wearable computer #4” artwork as FILE PRIX LUX 2010 finalist at SESI-SP Art Gallery Exhibition. In 2008, featured “BioBodyGame – Co-evolving affective wearable computer #3” artwork at Gameplay exhibition, held by Itaú Cultural. In 2007, she won Rumos Artes Cibernética prize with Biocybernetic Relational Object - Co-evolving affective wearable computer #2. In 2006, she had the artwork “Co-evolving affective wearable computer” exhibited at Primeira Pessoa exhibition, held by Itaú Cultural. In 2003, this very same research was granted an honorable mention from Rumos Itaú Pesquisa. She was a finalist for the Rumos Dance 2003 - Videodance award, granted by Itaú Cultural. She received the APCA award in 2000, granted by Sao Paulo Association of Art Critics. In 1999, she was a VITAE fellow in two residency programs at the American Dance Festival.