The explosive expansion of the Internet has led to dramatic shifts in the methodology of conducting business, allowing for instantaneous communication and activities.

Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution provides deep insight into the globalization of e-commerce and the minimization of the digital divide between developed and developing countries. This book specifically addresses and explains the adoption and proliferation of global e-commerce.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Concepts of e-commerce
Cross-cultural analysis of e-commerce
Cultural Adaptation
Diffusion of e-commerce in developing countries
E-business and strategic advantage
E-Commerce Adoption
E-commerce diffusion
E-commerce for global consumers
Effect of proliferation
Resistance of Internet economy

Reviews & Statements

This book is designed to conceptualize the functions, proliferation, diffusion, cultural resistance, and impact of EC on the global economy. The book is engaged in addressing the adoption of and cultural resistance to Business-to-Consumer (B2C) EC of global consumers.

– Mahmud Akhter Shareef, Carleton University, Canada

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Editor/Author Biographies

Mahmud A. Shareef is currently a research associate, Ontario Research Network for Electronic Commerce (ORNEC), Ottawa, Canada. He is also a PhD candidate in Management of the Sprott School of Business, Carleton University, Ottawa, Canada. He received his graduate degree from both the Institute of Business Administration, University of Dhaka, Bangladesh in Business Administration and Carleton University, Ottawa, Canada in civil engineering. His research interest is focused on quality management of e-commerce and e-government. He has published more than 30 papers addressing adoption and quality issues of e-commerce and egovernment in different refereed conference proceedings and international journals. He is the author of 2 book chapters in information technology handbook and has published 2 reputed books on quality management issues. He is an internationally recognized information technology (IT) consultant and has presented seminal papers in IT seminars. He was the recipient of more than 10 academic awards including 2 Best Research Paper Awards in the UK and Canada.

Yogesh K. Dwivedi is a lecturer at the School of Business and Economics at Swansea University in the UK. He was awarded his MSc and PhD by Brunel University in the UK, receiving a Highly Commended award for his doctoral work by the European Foundation for Management and Development. His research focuses on the adoption and diffusion of ICT in organisations and in addition to authoring a book and numerous conference papers, has co-authored papers accepted for publication by journals such as Communications of the ACM, the Information Systems Journal, the European Journal of Information Systems, and the Journal of the Operational Research Society. He is Senior Editor of DATABASE for Advances in Information Systems, Managing Editor of Journal of Electronic Commerce Research, Assistant Editor of Transforming Government: People, Process and Policy and a member of the editorial board/review board of a number of other of other journals, and is a member of the Association of Information Systems, IFIP WG8.6 and the Global Institute of Flexible Systems Management, New Delhi.

Michael D. Williams is a professor in the School of Business and Economics at Swansea University in the UK. He holds a BSc from the CNAA, an MEd from the University of Cambridge, and a PhD from the University of Sheffield. He is a member of the British Computer Society and is registered as a chartered engineer. Prior to entering academia professor Williams spent twelve years developing and implementing ICT systems in both public and private sectors in a variety of domains including finance, telecommunications, manufacturing, and local government, and since entering academia, has acted as consultant for both public and private organizations. He is the author of numerous fully refereed and invited papers within the ICT domain, has editorial board membership of a number of academic journals, and has obtained external research funding from sources including the European Union, the Nuffield Foundation, and the Welsh Assembly Government.

Nitish Singh is assistant professor of international business at the Boeing Institute of International Business at Saint Louis University. Previously, he was a professor at California State University (CSU) Chico and headed the localization certification program there. His educational efforts in the field of localization have been supported by U.S. Department of Education, CSU, Google, HP, IBM, Microsoft and other companies. He is the co-author of The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace. Nitish holds a PhD in marketing and international business from Saint Louis University, an MBA from Pune University-India and an MA in marketing from University of Glamorgan, UK. He has been active in training and consulting in the field of localization for websites, international e-business strategy, doing business in China and India, and marketing to Hispanics online. Nitish is the recipient of research excellence awards from CSU and Saint Louis University and was named one of the top 10 reviewers for International Marketing Review. His research has appeared in the Journal of International Business Studies, Journal of Business Research, Psychology & Marketing, International Marketing Review, Journal of Electronic Commerce Research, Thunderbird International Business Review, Journal of Advertising Research, Multinational Business Review, Journal of Consumer Behavior, and others.

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