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The Quantum AI Era of Neuromarketing

The Quantum AI Era of Neuromarketing

Pranjali Gajbhiye (Woxsen University, India), Hemachandran Kannan (Woxsen University, India), Raul Villamarin Rodriguez (Woxsen University, India), and José I. Rojas-Méndez (Carleton University, Canada)
Release Date: December, 2024|Copyright: © 2025 |Pages: 524
DOI: 10.4018/979-8-3693-7673-7
ISBN13: 9798369376737|ISBN13 Softcover: 9798369376744|EISBN13: 9798369376751
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Description & Coverage
Description:

The integration of quantum artificial intelligence (AI) into neuromarketing is revolutionizing how consumer behavior is understood and analyzed. By enhancing predictive analytics and uncovering subconscious responses, it enables more personalized and effective marketing strategies. This innovative approach fosters interdisciplinary collaboration, pushing the boundaries of traditional tools. As quantum AI transforms neuromarketing, it also raises important ethical considerations and challenges for future applications, shaping the future of consumer engagement.

The Quantum AI Era of Neuromarketing integrates quantum AI with traditional neuromarketing, enhancing predictive analytics and understanding subconscious consumer behavior. It addresses ethical considerations, ensuring responsible use of advanced technologies, and explores future trends and challenges. Covering topics such as consumer behavior, machine learning, and virtual reality (VR), this book is an excellent resource for academicians, researchers, students, marketing professionals, executives, policymakers, and more.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence (AI)
  • Consumer Behavior
  • Consumer Experience
  • Consumer Profiles
  • Customer Persona Development
  • Decision Making
  • E-Commerce
  • High-Speed Manipulation
  • Machine Learning
  • Neuromarketing
  • Personalization
  • Predictive Analytics
  • Quantum Algorithms
  • Quantum Computing
  • Quantum Control
  • Retail
  • Robotic Systems
  • Smart Manufacturing
  • Virtual Reality (VR)
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Editor/Author Biographies
Hemachandran Kannan holds the Area Chair of the Analytics Department at Woxsen University. Dr. Hemachandran is an Advisory board member at APT AI Labs, LLC. He has been a passionate teacher with 15 years of teaching experience and 5 years of research experience. He served as an effective resource person at various national and international scientific conferences and also gave lectures on topics related to Artificial Intelligence. He was bestowed as Best faculty at Woxsen University in 2021-2022 and also in Ashoka Institute of Engineering & Technology in 2019 – 2020. He is having rich working experience in Natural Language Processing, Computer Vision, Building Video recommendation systems, Building Chatbots for HR policies and Education Sector, Automatic Interview processes, and Autonomous Robots. He is working on various real-time use cases and projects in collaboration with Industries such as Advertflair, LLC, Course5i and Apstek Corp. He has organized many International Conferences, Hackathons and Ideathon. An open-ended positive person who has a stupendous peer-reviewed publication record with more than 35 journals and international conference publications.
Raul Villamarin Rodriguez is the Vice President at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation Applications in Human Resources from San Miguel University, Mexico. Under his leadership, Woxsen University has partnered with 50+ Leading Universities in 35 countries across 6 continents. He has been instrumental in bringing International Exchange Programs & Research opportunities with the said global partner universities for students and faculty. His areas of expertise span across the domain of Artificial Intelligence and Quantum Artificial Intelligence, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Data Analytics (Big Data), Cybersecurity Management and Knowledge Engineering. Dr. Raul has been part of significant research during his tenure, primarily through RRBM, GRLI, and PRME. He has also played vital roles in organizing renowned educational symposiums for institutions like the Oxford Brookes University, UK and European Union-government bodies in Brussels, Belgium. A young achiever, Dr. Raul, has recently been awarded in the Europe India 40 under 40 Leaders and nominated in Forbes 30 Under 30 Europe 2020. His achievements also highlight him as a registered expert in Artificial Intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission. Treading the path of thought leadership in the education domain, Dr. Raul has made his place as a member of international bodies such as GRLI Deans and Directors cohort, Harvard Business Review Advisory Council, and the Institute for Robotics Process Automation & Artificial Intelligence (IRPA AI). As a staunch knowledge contributor to his field of expertise, Dr. Raul is frequently seen as the keynote speaker and panel moderator at various national and international conferences. In addition, he has co-authored two reference books: ‘New Age Leadership: A Critical Insight’ and ‘Retail Store’e’ and has more than 70 publications to his credit. He is also a weekly contributing writer to various magazines, a notable journal reviewer, and an associate editor in renowned publications such as IEEE.
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