Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports (2 Volumes)

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports (2 Volumes)

Release Date: November, 2020|Copyright: © 2021 |Pages: 1008
DOI: 10.4018/978-1-7998-7707-3
ISBN13: 9781799877073|ISBN10: 1799877078|EISBN13: 9781799877523
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Description & Coverage
Description:

From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry.

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Athlete Health and Wellness
  • Branding
  • Consumer Behavior and Engagement
  • Doping
  • Esports
  • Ethics
  • Fandom
  • Gender Equity
  • Marketing
  • Physical Education
  • Physical Fitness
  • Psychology
  • Racism
  • Social Media
  • Sports Education
  • Sports Law
  • Sports Medicine
  • Training
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Information Resources Management Association (IRMA) is a research-based professional organization dedicated to advancing the concepts and practices of information resources management in modern organizations. IRMA's primary purpose is to promote the understanding, development and practice of managing information resources as key enterprise assets among IRM/IT professionals. IRMA brings together researchers, practitioners, academicians, and policy makers in information technology management from over 50 countries.
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