E-Retailing Challenges and Opportunities in the Global Marketplace

E-Retailing Challenges and Opportunities in the Global Marketplace

Shailja Dixit (Amity University, India) and Amit Kumar Sinha (Amity University, India)
Release Date: February, 2016|Copyright: © 2016 |Pages: 358
DOI: 10.4018/978-1-4666-9921-2
ISBN13: 9781466699212|ISBN10: 1466699213|EISBN13: 9781466699229
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Description & Coverage
Description:

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer.

E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Digital Marketing
  • E-Business
  • E-Consumers
  • Ethical Considerations
  • Legal Compliance
  • Social Commerce
  • Virtual Communities
Reviews and Testimonials

Editors Dixit and Kumar Sinha present readers with a collection of academic and professional perspectives on the contemporary challenges and opportunities in e-retailing for a global marketplace. The editors have organized the sixteen contributions that make up the main body of the text in six parts devoted to e-tailing global challenges and opportunities, challenges and opportunities for e-tailing in emerging economies, the human capital of e-tailing, hybrid consumer behavior in the digital world, and many other related subjects.

– ProtoView Reviews
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Editor Biographies
Shailja Dixit has a PhD in Management and is a Gold Medalist in her Management Program. She is working as Associate Professor in the Department of Management at Amity University, Lucknow, India. Her research interests include social media, women entrepreneurship, consumer research, consumer decision making, branding, and new product diffusion. She has more than 15 research papers published in reputed peer reviewed journals. She is currently associated with many reputed Journals.
Amit Kumar Sinha has a PhD in Business Economics. He is working with Business School, at Amity University, Lucknow, India. His research interest includes Corporate Governance, Corporate Disclosure, Micro Finance, E-commerce, Digitalization of Banking and Financial Services. He is associated with several peer reviewed reputed journals as reviewer and member of editorial board. He has more than 12 research paper published with reputed peer reviewed journal.
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