Rethinking Market Research for Global Business Integration

Rethinking Market Research for Global Business Integration

Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico)
Projected Release Date: September, 2017|Copyright: © 2018 |Pages: 286
ISBN13: 9781522527367|ISBN10: 1522527362|EISBN13: 9781522527374|DOI: 10.4018/978-1-5225-2736-7
Out of print.


Market uncertainty, created by growing competitive dynamics among firms, has proven that conventional strategic plans have little success in the modern corporate sector. Thus, it is imperative to research and to discover new strategies to enhance business performance.

Rethinking Market Research for Global Business Integration is an essential reference source for the latest scholarly material on differences between international consumers and cultural norms that affect marketing initiatives, and presents new research designs that increase market share, expand profit, and build market competitiveness. Featuring extensive coverage on a broad range of topics and perspectives such as organizational design, consumer behavior, and globalization, this publication is ideally designed for students, researchers, and business managers interested in the latest tools and techniques for company and consumer growth.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Behavior
  • Consumer Modeling
  • Globalization
  • Information Acquisition
  • Market Competition
  • Organizational Design
  • Qualitative Design
  • Quantitative Analysis

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Dr. Rajagopal is Professor of Marketing at EGADE Business School, Tecnologico de Monterrey (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He has been listed with biography in various international directories including Who’s Who in the World since 2008, and 2000 Outstanding Intellectual of the 21st Century published in 2009 by International Biographical Center, Cambridge UK. He offers courses on Competitor Analysis, Marketing Strategy, Advance Selling Systems, International Marketing, Services Marketing, New Product Development, and other subjects of contemporary interest to the students of undergraduate, graduate, and doctoral programs. Dr. Rajagopal holds Post-graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. His specialization is in the fields of Marketing Management, Rural Economic Linkages and Development Economics. He has to his credit 38 books on marketing management and rural development themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, International Journal of Built Environment and Asset Management, and Regional Editor of Emerald Emerging Markets Case Studies. He is also member of editorial board of various journals of international repute. Dr. Rajagopal is a management educator, trainer and researchers of international repute. He has been a prestigious member of the National System of Investigators in Mexico since 2004 and has been conferred the highest recognition of National Researcher- SNI Level-3 by the National Council of Science and Technology, Government of Mexico in September 2012.