Revolutionizing Business Practices Through Artificial Intelligence and Data-Rich Environments
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Revolutionizing Business Practices Through Artificial Intelligence and Data-Rich Environments

Manisha Gupta (Sharda University, India), Deergha Sharma (The NorthCap University, India) and Himani Gupta (Jagannath International Management School, India)
Pages: 300
DOI: 10.4018/978-1-6684-4950-9
ISBN13: 9781668449509|ISBN10: 1668449501|EISBN13: 9781668449523|ISBN13 Softcover: 9781668449516
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Description & Coverage
Description:

Throughout the world, artificial intelligence (AI) is reshaping businesses, trade interfaces, economic activities, and society. In recent years, scholarly research on AI has emerged from a variety of empirical and applied domains of knowledge. Computer scientists have developed advanced deep learning algorithms to leverage its utility in a variety of fields such as medicine, energy, travel, education, banking, online learning, tourism, healthcare, retail, manufacturing, fashion, hospitality, and data sciences, and business management researchers have examined the interdisciplinary nature of AI. Although a growing body of literature is shedding light on AI-enabled difficulties, there is still much to be gained by applying fresh theory-driven techniques to this vital topic.

Given the emergent nature of this research stream in various management domains, the purpose of this book is to provide a more comprehensive understanding—and to help shape the research agenda—of the business systems, platforms, procedures, and mechanisms that underpin different stakeholders' experiences with reality-enhancing technologies and their transformative application in management. Despite the promise of AI in various industries, many businesses struggle to effectively leverage a combination of these disruptive technologies to engage their stakeholders such as customers, employees, shareholders, and society at large in novel AI-enabled experiences, empower them in decision-making across multiple dimensions, strengthen brand relationships, and connect consumers. As a result, this book educates students, faculty, researchers, business leaders, computer scientists, and academicians about it.

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