Rural Entrepreneurship and Innovation in the Digital Era

Rural Entrepreneurship and Innovation in the Digital Era

Sachithra Lokuge (Monash University, Australia) and Darshana Sedera (Swinburne University of Technology, Australia)
Projected Release Date: November, 2020|Copyright: © 2021 |Pages: 305
ISBN13: 9781799849421|ISBN10: 1799849422|EISBN13: 9781799857655|DOI: 10.4018/978-1-7998-4942-1


Though entrepreneurship has been studied for decades, in recent years, the study of “rural entrepreneurship” has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research.

Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Agricultural Entrepreneurship
  • Agricultural Technology
  • Emerging Economies
  • Global Marketplace
  • Microfinance
  • Risk Management
  • Rural Communities
  • Rural Development
  • Social Media
  • Sustainable Business

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Sachithra Lokuge is a Lecturer at RMIT University in Melbourne, Australia. She received her PhD from the Queensland University of Technology in Brisbane, Australia, in Business Information Systems. Her work has been published in Information