Services Customization Using Web Technologies

Services Customization Using Web Technologies

Dimitris Kardaras (Athens University of Economics and Business, Greece) and Bill Karakostas (City University, London, UK)
Indexed In: SCOPUS View 1 More Indices
Release Date: May, 2012|Copyright: © 2012 |Pages: 346
DOI: 10.4018/978-1-4666-1604-2
ISBN13: 9781466616042|ISBN10: 1466616040|EISBN13: 9781466616059
Hardcover:
Available
$185.00
TOTAL SAVINGS: $185.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
(Multi-User License)
Available
$166.50
List Price: $185.00
10% Discount:-$18.50
TOTAL SAVINGS: $18.50
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Hardcover +
E-Book:
(Multi-User License)
Available
$220.00
TOTAL SAVINGS: $220.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
OnDemand:
(Individual Chapters)
Available
$37.50
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Description & Coverage
Description:

The Internet gives the consumer almost unlimited choice in products. At the same time, it causes a globalization of consumer habits and tastes. One important question that arises is: Does the Internet and the World Wide Web offer the same opportunities for choice of services as they do for products?

Services Customization Using Web Technologies aims to advance our understanding of Web-related concepts, approaches, and technologies revolving around the core theme of e-service customization. Limitless e-service choice can become possible on the Web only through customization. Understanding such customization on the Web, applied at a mass market level, in a cost efficient manner, will present an unprecedented opportunity for both the industry and the consumers. For both researchers and practitioners, understanding that as service customization accelerates through other types of industries and consumers, we will experience, the benefits of service customization in many more areas of everyday life.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • E-Service Cost
  • E-Service Practices
  • E-Service Techniques
  • E-Services
  • Global Consumer Reach
  • Marketing Applications
  • Service Customization
  • Web Based Selling
  • Web Based Services
Reviews and Testimonials

Kardaras (Athens U. of Economics and Business, Greece) and Karakostas (City U., London, UK) review the techniques and technologies currently available for customizing services delivered over the Web and explore several approaches to service customization by visual composition and discovery. The authors propose a methodology for integrating business strategies with service characteristics, organizational process design, and IT solutions, and address the hard and soft aspects of service customization by drawing on cognitive and fuzzy logic theories. Two case studies apply the methods to the patient admittance process at Athens Hospital and personal bank loan approval. 

– Book News Inc. Portland, OR
Table of Contents
Search this Book:
Reset
Editorial Policy
In order to ensure the highest ethical practices are achieved for each book, IGI Global provides a full document of policies and guidelines that all editors, authors, and reviewers are expected to follow. View Full Editorial Policy
Peer Review Process
The peer review process is the driving force behind all IGI Global books and journals. All IGI Global reviewers maintain the highest ethical standards and each manuscript undergoes a rigorous double-blind peer review process, which is backed by our full membership to the Committee on Publication Ethics (COPE). The full publishing process and peer review are conducted within the IGI Global eEditorial Discovery® online submission system and on average takes 30 days. Learn More
Ethics & Malpractice
IGI Global affirms that ethical publication practices are critical to the successful development of knowledge. Therefore, it is the policy of IGI Global to maintain high ethical standards in all publications. These standards pertain to all books, journals, chapters, and articles accepted for publication. This is in accordance with standard scientific principles and IGI Global’s position as a source of scientific knowledge. Learn More
Abstracting & Indexing
Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.