Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics

Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics

Robert MacGregor (University of Wollongong, Australia) and Ann T. Hodgkinson (University of Wollongong, Australia)
Indexed In: SCOPUS
Release Date: September, 2006|Copyright: © 2007 |Pages: 354
DOI: 10.4018/978-1-59904-126-1
ISBN13: 9781599041261|ISBN10: 159904126X|EISBN13: 9781599041285
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Description & Coverage
Description:

Small Business Clustering Technology: Applications in Marketing, Management, Finance and IT examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, this book proves that there is an approach suggesting that cluster analysis is truly interdisciplinary.

Small Business Clustering Technology: Applications in Marketing, Management, Finance and IT brings together perspectives on small business clusters from a range of disciplines and countries, highlights the commonalities in the literature, and gives a range of case studies illustrating the variety of clusters throughout the world.

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The authors examine the development and role of small business clusters from a variety of disciplines (economics, marketing, management, and information systems).

– APADE (2007)
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Editor/Author Biographies
Robert MacGregor is an associate professor in the School of Information Technology and Computer Science at the University of Wollongong in Australia. He is also the former Head of Discipline in Information Systems. His research expertise lies in the areas of information technology (IT) and electronic commerce (e-commerce) in small to medium enterprises (SMEs). He has authored a number of journal and conference publications examining the use and adoption of IT in SMEs. MacGregor is also the founding editor of the Australasian Journal of Information Systems and was conference chair of the Australian Conference of Information Systems in 1992. In his spare time, he writes music. His most recent work is the symphony “Alba.”
Ann Hodgkinson is an associate professor in economics at the University of Wollongong, Australia. She is also head of the School of Economics and Information Systems, a large teaching and research unit within the faculty of commerce. She holds a Ph.D. from the University of Sydney and a Master of Economics degree from the University of Adelaide. Her research covers a range of theoretical and applied topics in the broad area of organizational change in a regional context. This has included studies of regional export strategies, innovation strategies, employment and industrial relations.
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