Handbook of Research on Smart Management for Digital Transformation

Handbook of Research on Smart Management for Digital Transformation

Release Date: March, 2022|Copyright: © 2022 |Pages: 614
DOI: 10.4018/978-1-7998-9008-9
ISBN13: 9781799890089|ISBN10: 1799890082|EISBN13: 9781799890102
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Description & Coverage
Description:

In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation.

The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Big Data
  • Brand Messaging
  • Business Strategy
  • Digital Media Platforms
  • Digital Transformation
  • Family Businesses
  • Marketing Strategy
  • Oil Industry
  • Small and Medium-sized Enterprises
  • Social Media Usage
  • Success Determinants
Table of Contents
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Editor/Author Biographies

Belem Barbosa is Assistant Professor at the University of Porto, Portugal. She received her PhD in Business and Management Studies – specialization in Marketing and Strategy from the University of Porto. Her research interests lie primarily in the area of internet marketing and consumer behavior.

Sandra Filipe has a PhD in Marketing, a MSc in Management (specialization in Marketing and Strategy) both from the ISCTE Business School - University Institute of Lisbon (ISCTE –IUL), and a degree in Management from the Faculty of Economics, University of Coimbra (FEUC). She is an Assistant Professor at the Institute of Accounting and Administration, University of Aveiro (ISCA-UA), teaching undergraduate and post graduate courses of management, research methodologies, marketing plans, and other marketing themes. She is a member of the research unit on Competitiveness, Governance and Public Policies (GOVCOPP). Her main research interests are marketing research, digital marketing, corporate social responsibility, relational marketing, and consumer behaviour. She has published in several academic journals.

Claudia Amaral Santos has a PhD in Linguistics/Terminology from the University of Aveiro (UA) and NOVA Social School of Sciences and Humanities (NOVA-FCSH She has been an Adjunct Professor at the Aveiro Institute of Accounting and Administration (ISCA-UA) since 2001 where she lectures all English subjects in first cycle degrees and specialization courses. She also coordinates the Languages and Social Sciences team and International Mobility programs in her Department. Claudia Amaral Santos is a member of the research unit on Governance, Competitiveness and Public Policy (GOVCOPP) and a collaborator of the research unit on Languages, Literatures and Cultures (CLLC) at the University of Aveiro. She participates regularly in several international projects and her main research interests are focused on education and internationalization, tourism, consumer behaviour, innovation, and sustainability.

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