Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
5% Pre Publication Discount available until one month after release.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Nedra Bahri Ammari (IHEC of Carthage, Tunisia)
Release Date: June, 2022|Copyright: © 2022 |Pages: 317
DOI: 10.4018/978-1-7998-9553-4
ISBN13: 9781799895534|ISBN10: 179989553X|EISBN13: 9781799895558|ISBN13 Softcover: 9781799895541
Hardcover:
Forthcoming
$237.50
List Price: $250.00
5% Discount:-$12.50
TOTAL SAVINGS: $12.50
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
(Multi-User License)
Available
$213.75
List Price: $250.00
10% Discount:-$25.00
5% Discount:-$11.25
TOTAL SAVINGS: $36.25
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Hardcover +
E-Book:
(Multi-User License)
Forthcoming
$285.00
List Price: $300.00
5% Discount:-$15.00
TOTAL SAVINGS: $15.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Softcover:
Forthcoming
$180.50
List Price: $190.00
5% Discount:-$9.50
TOTAL SAVINGS: $9.50
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
OnDemand:
(Individual Chapters)
Available
$37.50
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Description & Coverage
Description:

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence
  • Customer Behavior
  • Customer Value Management
  • Digital Customer Experience
  • Disruptive Marketing
  • Marketing 2.0
  • Robots
  • Social Customer Relationship Management
  • Value Creation
  • Virtual Realities
  • Web 2.0
Table of Contents
Search this Book:
Reset
Editorial Policy
In order to ensure the highest ethical practices are achieved for each book, IGI Global provides a full document of policies and guidelines that all editors, authors, and reviewers are expected to follow. View Full Editorial Policy
Peer Review Process
The peer review process is the driving force behind all IGI Global books and journals. All IGI Global reviewers maintain the highest ethical standards and each manuscript undergoes a rigorous double-blind peer review process, which is backed by our full membership to the Committee on Publication Ethics (COPE). The full publishing process and peer review are conducted within the IGI Global eEditorial Discovery® online submission system and on average takes 30 days. Learn More
Ethics & Malpractice
IGI Global affirms that ethical publication practices are critical to the successful development of knowledge. Therefore, it is the policy of IGI Global to maintain high ethical standards in all publications. These standards pertain to all books, journals, chapters, and articles accepted for publication. This is in accordance with standard scientific principles and IGI Global’s position as a source of scientific knowledge. Learn More
Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.