Social Media Data Extraction and Content Analysis

Social Media Data Extraction and Content Analysis

Shalin Hai-Jew (Kansas State University, USA)
Indexed In: SCOPUS
Release Date: August, 2016|Copyright: © 2017 |Pages: 493
ISBN13: 9781522506485|ISBN10: 1522506489|EISBN13: 9781522506492|DOI: 10.4018/978-1-5225-0648-5


In today’s society, the utilization of social media platforms has become an abundant forum for individuals to post, share, tag, and, in some cases, overshare information about their daily lives. As significant amounts of data flood these venues, it has become necessary to find ways to collect and evaluate this information.

Social Media Data Extraction and Content Analysis explores various social networking platforms and the technologies being utilized to gather and analyze information being posted to these venues. Highlighting emergent research, analytical techniques, and best practices in data extraction in global electronic culture, this publication is an essential reference source for researchers, academics, and professionals.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Automation
  • Crowdsourcing
  • Distance Education
  • Eye-Tracking Methods
  • New Internet Economy
  • Online Communities
  • Professional Development

Reviews and Testimonials

To explore how to conduct research using social media, contributors from a wide range of fields, such as computer engineering, economics, and education, discuss modeling with social data, analytics from the online crowd, tapping specific social media platforms, and applied uses of social media data for awareness and problem solving. Among their topics are weak ties and value of a network in the new Internet economy, evaluating the usability of social media web sites and applications using an eye-tracking method, conducting sentiment analysis and post-sentiment data exploration through automated means, social network synthesis: a dynamic approach for building distance education programs, and Facebook content analysis: Australian banks' social media community engagement.

– Protoview Reviews

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Shalin Hai-Jew works as an instructional designer at Kansas State University (K-State) and taught for WashingtonOnline for a number of years through 2014. She has taught at the university and college levels for many years (including four years in the People’s Republic of China) and was tenured at Shoreline Community College but left tenure to pursue instructional design work. She has Bachelor’s degrees in English and psychology, a Master’s degree in Creative Writing from the University of Washington (Hugh Paradise Scholar), and an Ed.D in Educational Leadership with a focus on public administration from Seattle University (where she was a Morford Scholar). She reviews for several publications and publishers, and is editor of several IGI Global titles. Dr. Hai-Jew was born in Huntsville, Alabama, in the U.S.