Social Media Listening and Monitoring for Business Applications

Social Media Listening and Monitoring for Business Applications

N. Raghavendra Rao (FINAIT Consultancy Services, India)
Indexed In: SCOPUS
Release Date: September, 2016|Copyright: © 2017 |Pages: 470
ISBN13: 9781522508465|ISBN10: 1522508465|EISBN13: 9781522508472|DOI: 10.4018/978-1-5225-0846-5


Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites.

Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Big Data
  • Business Models
  • Customer Engagement
  • Microblogging
  • Social Media Data
  • Social Media Metrics

Reviews and Testimonials

Business and engineering specialists from India, Thailand, Spain, and the US present 14 chapters explaining how to develop conceptual business models with data from social media sites. They first discuss business in the social media environment, including the transformative changes due to social media, social media applications in various industries, and the benefits of social media for brand image and reputation, communication, and website traffic.

– Protoview Reviews

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

N. Raghavendra Rao is an Advisor to FINAIT Consultancy Services India. He has a doctorate in the area of Finance from Pune University India. He has a rare distinction of having experience in the combined areas of Information Technology and Business applications. His rich experience in Industry is matched with a parallel academic experience in Management & IT in Business Schools. He has over two decades of experience in the development of application software related to manufacturing, service oriented organizations, financial institutions and business enterprises. He contributes chapters for books. He presents papers related to Information technology and Knowledge Management at National and International conferences. He contributes articles on Information Technology to main stream newspapers and journals. His area of research interest is Mobile Computing, Virtual Technology, and Commerce in Space, Ubiquitous Commerce, Cloud Computing, e-governance, Knowledge Management, and Social Media for Business Applications. He is an independent editor for research reference books.