Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Indexed In: SCOPUS
Release Date: March, 2018|Copyright: © 2018 |Pages: 558
ISBN13: 9781522554752|ISBN10: 1522554750|EISBN13: 9781522554769|DOI: 10.4018/978-1-5225-5475-2

Description

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies.

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Brand Management
  • Consumer Behavior
  • Electronic Marketing
  • Global Advertising
  • Social Media
  • Sports Event Impact
  • Sports Sponsorship
  • Sports Tourism Marketing

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Information Resources Management Association (IRMA) is a research-based professional organization dedicated to advancing the concepts and practices of information resources management in modern organizations. IRMA's primary purpose is to promote the understanding, development and practice of managing information resources as key enterprise assets among IRM/IT professionals. IRMA brings together researchers, practitioners, academicians, and policy makers in information technology management from over 50 countries.

Indices