Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Indexed In: SCOPUS
Release Date: March, 2018|Copyright: © 2018 |Pages: 558
DOI: 10.4018/978-1-5225-5475-2
ISBN13: 9781522554752|ISBN10: 1522554750|EISBN13: 9781522554769
Hardcover:
Available
$220.50
List Price: $245.00
10% Discount:-$24.50
TOTAL SAVINGS: $24.50
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
Hardcover:
Available
$122.50
List Price: $245.00
50% Discount:-$122.50
TOTAL SAVINGS: $122.50
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
(Multi-User License)
Available
$220.50
List Price: $245.00
10% Discount:-$24.50
TOTAL SAVINGS: $24.50
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
E-Book:
Available
$220.50
List Price: $245.00
10% Discount:-$24.50
TOTAL SAVINGS: $24.50
Benefits
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Receive a 10% Discount on eBooks
Hardcover +
E-Book:
(Multi-User License)
Available
$265.50
List Price: $295.00
10% Discount:-$29.50
TOTAL SAVINGS: $29.50
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
Hardcover +
E-Book:
Available
$265.50
List Price: $295.00
10% Discount:-$29.50
TOTAL SAVINGS: $29.50
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Immediate access after purchase
  • No DRM
  • PDF download
OnDemand:
(Individual Chapters)
Available
$33.75
List Price: $37.50
10% Discount:-$3.75
TOTAL SAVINGS: $3.75
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Description & Coverage
Description:

This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books of 2018 within the Business and Management subject area. This publication provides a comprehensive view of the sports industry as it contains timely research on brand management, social media, and sports tourism marketing.

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Brand Management
  • Consumer Behavior
  • Electronic Marketing
  • Global Advertising
  • Social Media
  • Sports Event Impact
  • Sports Sponsorship
  • Sports Tourism Marketing
Table of Contents
Search this Book:
Reset
Media
Catalog:
Catalog
Editor/Author Biographies
Information Resources Management Association (IRMA) is a research-based professional organization dedicated to advancing the concepts and practices of information resources management in modern organizations. IRMA's primary purpose is to promote the understanding, development and practice of managing information resources as key enterprise assets among IRM/IT professionals. IRMA brings together researchers, practitioners, academicians, and policy makers in information technology management from over 50 countries.
Abstracting & Indexing
Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.