Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace

Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace

Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico) and Ramesh Behl (International Management Institute Bhubaneswar, India)
Release Date: November, 2017|Copyright: © 2018 |Pages: 341|DOI: 10.4018/978-1-5225-4831-7
ISBN13: 9781522548317|ISBN10: 1522548319|EISBN13: 9781522548324


In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity.

Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Collaborator Empowerment
  • Corporate Social Responsibility
  • Customer Loyalty
  • Financial Performance Analysis
  • Job Satisfaction
  • Relationship Lending
  • Start-Up Enterprise Ecosystems

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He is also Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He offers courses on Competitor Analysis, Marketing Strategy, Advance Selling Systems, International Marketing, Services Marketing, New Product Development, and other subjects of contemporary interest to the students of undergraduate, graduate, and doctoral programs. Dr. Rajagopal holds Post-graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. His specialization is in the fields of Marketing Management. He has to his credit 52 books on marketing management and rural development themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. Dr. Rajagopal is also Regional Editor of Emerald Emerging Markets Case Studies, published by Emerald Publishers, United Kingdom. He is on the editorial board of various journals of international repute. His research contributions have been recognized by the National Council of Science and Technology (CONACyT), Government of Mexico by awarding him the highest level of National Researcher-SNI Level- III in 2013.
Ramesh Behl is the Director and Professor of Information Systems at International Management Institute. His teaching expertise includes Information Technology based Decision Making, E-Business, Information Systems Management, Business Intelligence, Enterprise Systems, and Customer Relationship Management. In addition to teaching, Ramesh is an active researcher in the area of e-Business and Information Systems Management. He has also designed and developed number of software for various industry applications. Ramesh is a United Nations fellow on Information Systems & International Operations and SAP Certified Consultant. He is an international accredited professor of International Accreditation Organization (IAO), USA. Professor Behl has over twenty-nine years of teaching, research and consulting experience in the area of Information Technology and E-Business. He has worked with Indian Institute of Foreign Trade, New Delhi, and Indian Institute of Management, Lucknow and Statesman New Delhi, and has worked on various research and consulting assignments for government and private organizations. Professor Behl has authored eighteen books, fifteen case studies and more than 45 research papers of National and International Repute. He has conducted training and delivered lectures to the faculty and students of various International universities in Singapore, Indonesia, Hong Kong, Australia, China, Germany and Thailand. He has been awarded “Outstanding Academic Award 2010” from SAP, and South East Asia, Japan and “Best Professor in Information Technology” as part of Asia’s Best B-School Awards presented at Singapore in July, 2011.