Strategic Approaches to Successful Crowdfunding

Strategic Approaches to Successful Crowdfunding

Djamchid Assadi (Burgundy School of Business, France)
Release Date: December, 2015|Copyright: © 2016 |Pages: 378
ISBN13: 9781466696044|ISBN10: 1466696044|EISBN13: 9781466696051|DOI: 10.4018/978-1-4666-9604-4

Description

The integration of technology into entrepreneurial initiatives has led to the use of online communities to raise funds for projects and ventures. Through the use of social media platforms and the social web, crowdfunding has provided an innovative, large-scale fundraising solution for both personal and professional initiatives.

Strategic Approaches to Successful Crowdfunding brings together a collection of research-based chapters relating to the use of the social web to raise funds and provide financial support for start-up companies, individual pursuits, and philanthropic endeavors. Focusing on a diverse set of topics relating to e-commerce, capital investment, peer-to-peer lending, digital philanthropy, and virtual communities, this timely publication is an essential reference source for academicians, researchers, professionals, and graduate students interested in understanding the dynamics, best practices, and managerial solutions for drawing funds and financial support from online communities.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Crowdsourcing
  • Microfinance
  • Online Communities
  • Peer-to-Peer Lending
  • Project Initiators
  • Small and Medium-Sized Enterprises
  • Social Capital
  • Social Web

Reviews and Testimonials

Bankers, lawyers, and business scholars explain how to fund projects by crowdfunding, which some call peer-to-peer funding to emphasize the spontaneous interactions and exchanges between individuals. Among their topics are exploring the early days of peer-to-peer lending to small businesses, proactive law as competitive advantage in crowdfunding, contributor relations in platform-based online crowdfunding, whether crowdfunding disturbs the conventional banking alliances with support networks for financing entrepreneurs, sharing versus self-interest in crowdfunding, and whether social web 2.0 media foster democratization.

– ProtoView Reviews

Strategic Approaches to Successful Crowdfunding is a valuable and easily readable source of information and knowledge for various audiences. Academic scholars can get inspiration from the several researches reported in the book to ideate, develop and plan new research projects. Students in master programs in business and administration can learn the essentials of this interesting and innovative fundraising practice. Practitioners (such as platforms managers or projects initiations) of crowdfunding can better understand the hidden dynamics of this industry and set-up as best as possible effective value creation campaigns. Bankers and lawyers might extend critically their knowledge about the key dynamics and mechanisms of money lending between peers. Finally, policy-makers can benefit from reading this book to design new regulatory norms (in particular for equity-crowdfunding) and public policies (e.g. for small start-up companies) aimed at mitigating the main issues and risks of CF, such as frauds or litigations.

– Francesco Schiavone, Università degli studi di Napoli Parthenope, Italy

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Djamchid Assadi is Professor and member of the research team of the Banque Populaire Chair in Microfinance, Burgundy School of Business, Dijon, France. He is a specialist in (online) strategy and marketing. His research focuses on the impact of non-economic factors on the buying behavior and strategic behavior and "Peer-to-Peer" relations including "social lending". He has taught at several universities in France and the United States. He has written many books, several book chapters, articles and papers presented at numerous conferences. He holds a Ph.D. in Marketing Strategies and Communication from the University of Paris at Dauphine, Paris, France.