Strategic Approaches to Successful Crowdfunding

Bankers, lawyers, and business scholars explain how to fund projects by crowdfunding, which some call peer-to-peer funding to emphasize the spontaneous interactions and exchanges between individuals. Among their topics are exploring the early days of peer-to-peer lending to small businesses, proactive law as competitive advantage in crowdfunding, contributor relations in platform-based online crowdfunding, whether crowdfunding disturbs the conventional banking alliances with support networks for financing entrepreneurs, sharing versus self-interest in crowdfunding, and whether social web 2.0 media foster democratization.

Strategic Approaches to Successful Crowdfunding is a valuable and easily readable source of information and knowledge for various audiences. Academic scholars can get inspiration from the several researches reported in the book to ideate, develop and plan new research projects. Students in master programs in business and administration can learn the essentials of this interesting and innovative fundraising practice. Practitioners (such as platforms managers or projects initiations) of crowdfunding can better understand the hidden dynamics of this industry and set-up as best as possible effective value creation campaigns. Bankers and lawyers might extend critically their knowledge about the key dynamics and mechanisms of money lending between peers. Finally, policy-makers can benefit from reading this book to design new regulatory norms (in particular for equity-crowdfunding) and public policies (e.g. for small start-up companies) aimed at mitigating the main issues and risks of CF, such as frauds or litigations.