Strategic Marketing for Social Enterprises in Developing Nations

Strategic Marketing for Social Enterprises in Developing Nations

Nigel Chiweshe (University of KwaZulu-Natal, South Africa) and Debbie Ellis (University of KwaZulu-Natal, South Africa)
Release Date: June, 2019|Copyright: © 2019 |Pages: 373
DOI: 10.4018/978-1-5225-7859-8
ISBN13: 9781522578598|ISBN10: 1522578595|EISBN13: 9781522578604|ISBN13 Softcover: 9781522590590
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Description & Coverage
Description:

Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies.

Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Branding Process
  • Ethics of Marketing
  • Income Generating
  • Marketing Management
  • Media Dependency Theory
  • Microentrepreneurship
  • Mobile Marketing
  • Sharing Economy
  • Strategic Management
  • Sustainable Development
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Editor/Author Biographies
Nigel Chiweshe is a lecturer at the University of KwaZulu-natal. He is currently pursuing Doctoral studies specializing in Marketing with a focus on motivations for luxury brand consumption by deluxe aspirers. He also lectures Responsible & Sustainable Management Principles, Technology Management at the undergraduate level and Entrepreneurship Innovation and Venture Creation, at the Honours level and Contemporary Marketing at the Masters level. Through his engagement with the disciplines of management, marketing and entrepreneurship, Nigel has developed a keen interest in social enterprises, sustainability practices in SMMEs and luxury branding. He is currently involved in mentoring youth entrepreneurs, communities of practice in youth entrepreneurship, book editorship and research in social enterprises in the 4th Industrial Revolution.

Debbie Ellis is an Associate Professor in Marketing in the School of Management, IT and Governance, UKZN. She has a PhD from KTH Royal Institute of Technology, Sweden and a Masters in Business Science from the University of Cape Town, South Africa. Debbie has 29 years of teaching, supervision and research experience. Her work has been published in the International Journal of Consumer Studies, Young Consumers, Business Horizons, the International Review of Retail, Distribution and Consumer Research, the International Journal of Wine Business Research, the South African Journal of Business Management and the Southern African Business Review, among others. Her primary areas of research interest include eco-consumption, social marketing, young consumers, consumer knowledge, wine marketing, strategic marketing and positioning.

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