Strategic Optimization of Medium-Sized Enterprises in the Global Market

Strategic Optimization of Medium-Sized Enterprises in the Global Market

Milan Vemić (DAI Europe, Serbia)
Release Date: July, 2018|Copyright: © 2019 |Pages: 386
ISBN13: 9781522557845|ISBN10: 1522557849|EISBN13: 9781522557852|DOI: 10.4018/978-1-5225-5784-5


To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources.

Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Crowdfunding
  • Globalization
  • Management Education
  • Marketing Optimization
  • Marketplace Lending
  • Social Entrepreneurship
  • Trade Finance
  • Transformation Leadership

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Milan Vemic, Ph.D., associate professor of economics and finance and SME expert. He served as chairman of council, vice-dean of scientific research and taught graduate and postgraduate courses in Serbia, Kazakhstan and other countries. Besides 5 books in economics and finance, edited 2 SME books and several reviewed he has over 80 published scientific works in learned and professional publications relating SMEs, development of capital markets, financial management, venture capital, microfinance, business development, project management and entrepreneurship. As keynote speaker he presented papers at many industry forums and conferences in: Sofia, Bishkek, Aktobe, Belgrade, Subotica, Novi Sad, Rotterdam, Tekirdag (Turkey), Bra?ov (Romania), Bratislava, Košice. He is a partner in Matapan Consulting, a firm dedicated to enterprise development, and worked as an expert on several USAID and EU development projects. Milan is a member of Central Eurasian Studies Society and of Cluster House Serbia.