Strategic Optimization of Medium-Sized Enterprises in the Global Market

Strategic Optimization of Medium-Sized Enterprises in the Global Market

Milan Vemić (DAI Europe, Serbia)
Release Date: July, 2018|Copyright: © 2019 |Pages: 386
ISBN13: 9781522557845|ISBN10: 1522557849|EISBN13: 9781522557852|DOI: 10.4018/978-1-5225-5784-5

Description

To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources.

Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Crowdfunding
  • Globalization
  • Management Education
  • Marketing Optimization
  • Marketplace Lending
  • Social Entrepreneurship
  • Trade Finance
  • Transformation Leadership

Table of Contents and List of Contributors

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