Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life.

Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Business Success
Consumer Behavior
Cultural Appreciation
Cultural Policies
Global Business
Global Economics
Peripheral Tourism
Revenue Management
Sustainable Development
Tourism Management

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Editor/Author Biographies

Maximiliano E. Korstanje is editor in chief of International Journal of Safety and Security in Tourism (UP Argentina) and Editor in Chief Emeritus of International Journal of Cyber Warfare and Terrorism (IGI-Global US). Korstanje is Senior Researchers in the Department of Economics at University of Palermo, Argentina. In 2015 he was awarded as Visiting Research Fellow at School of Sociology and Social Policy, University of Leeds, UK and the University of La Habana Cuba. In 2017 is elected as Foreign Faculty Member of AMIT, Mexican Academy in the study of Tourism, which is the most prominent institutions dedicated to tourism research in Mexico. He had a vast experience in editorial projects working as advisory member of Elsevier, Routledge, Springer, IGI global and Cambridge Scholar publishing. Korstanje had visited and given seminars in many important universities worldwide. He has also recently been selected to take part of the 2018 Albert Nelson Marquis Lifetime Achievement Award. a great distinction given by Marquis Who´s Who in the world.

PhD (Management), Doctor of Business Administration, has more than fifteen years of advanced business research, university teaching, and administrative service experience, in the US and internationally. He has worked for Swiss Management Center University, University of Liverpool, Alaska Pacific University, and University of Southern Mississippi, among others. Currently, he is associate professor of management at Fort Hays State University, KS, USA. He is a visiting professor at various higher education institutions around the world. He has extensive consulting experience in the service industries. Associate Professor, Fort Hays State UniversityOn LinkedIn: www.linkedin.com/in/beingbabuOn Twitter: @beingbabuOn Google Scholar: http://scholar.google.com/citations?user=1knki-oAAAAJ

Alexandru Nedelea, Ph.D., is an Associate Professor of Marketing at the University Stefan cel Mare of Suceava, Romania. He has written extensively for a wide range of academic and professional audience: Small and Medium Enterprises in Contemporary Society (KMV, Germany), International Tourism: World Geography and Developmental Perspectives (Abhijeet Publications, New Delhi, India),Tourism Marketing (Derc Publishing House, Tewksbury, USA), Knowledge Management Practices, Comparative Tourism Marketing Case Studies (Abhijeet Publications, New Delhi, India). He is editor-in-chief of the journals Ecoforum and Revista de turism (Journal of Tourism: Studies and Research in Tourism) and member of the editorial board of the journals Amfiteatru Economic (indexed in Thomson Reuters - ISI Web of Knowledge), International Journal of Leisure and Tourism Marketing, Journal of Tourism: An International Research Journal, Tourism Today, Asia-Pacific Journal of Innovation in Hospitality and Tourism, Journal of Marketing and HR, Enlightening Tourism, A Pathmaking Journal, International Journal of Qualitative Research in Services, Journal of Tourism Security, International Journal of Safety and Security in Tourism, Ekonomika, Ekonomika, Journal for Economic Theory and Practice and Social Issuses, Journal of Tourism Research, Service Management, The Journal Anuario de Turismo y Sociedad, Tourism Issues, European Journal of Tourism Research, Environmental Economics, The USV Annals of Economics and Public Administration. He has been accorded membership in scientific associations like International Association of Scientific Experts in Tourism, International Association on Public and Non Profit Marketing, Romanian Marketing Association, International Network for Research in Consumer Behaviour Studies, Regional Science Association International, World Research Club (WRC), European Association of Research on Services (RESER), Marketing and Tourism Research Interest Committees - EuroMed Research Business Institute (EMRBI), Centre International de Recherche et d`EtudesTouristiques (CIRET). He is coordinator of Asian Studies Club Romania-China (www.romania-china.ro, www.romaniajaponia.ro, www.romania-korea.ro, www.romaniaindia.ro), Voyage Club (www.clubvoiaj.ro), Bucovina Tourism Marketing Center (www.tourisminbucovina.ro), Volunteer Order (www.ordinulvoluntarilor.ro) and Marketing Club (www.marketingclub.ro).

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